Lowe Malaysia puts calcium in coffee and tea

Calcium.jpgThis month Lowe Malaysia launches a full campaign for F&N Dairies' new, improved Hi Calcium Sweetened Creamer.

The countrywide, integrated campaign in Malay and English will encompass TVC, online, retail, print and radio.


The campaign propels the message that drinkers can have calcium in their coffee and tea. The TVC illustrates the theme of a strong 'family tower' and a tea-break where mum and dad get their calcium intake, alongside their children's drinks.
F&N Hi Calcium Image.jpgMazuin Zin, Managing Director at Lowe Malaysia explains, "We lose calcium every day. It's something we're not aware of. F&N has made it easier for Malaysians to replenish it with High Calcium Sweetened Creamer. They are already using F&N creamers to make coffee or tea. So now all they need to do is switch to High Calcium."

Zin added, "The concept of having 'calcium in your coffee and tea' is already surprising. So we stayed true to the thought by demonstrating a strong family, stacking up at home."

Jauhar Munir, General Manager Marketing at F&N Dairies said, "Nothing brings a family together like a drink at home. More so if it's a well-deserved one. In our case, it's a family that has just moved into a new house. The kids have climbed on top of the dad and are placing books on a shelf. Once they are done, they all have a drink fortified with High Calcium lovingly prepared by the mother."

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