JWT Shanghai office redesign wins design award

M Moser’s redesign of JWT’s office in Shanghai has been recognized by China’s Successful Design Awards as ‘A workplace that stimulates creativity and is loved by users’ – an accolade precisely in keeping with the goal of this and every M Moser workplace project worldwide.

This redesign of JWT’s office in Shanghai aimed to do more than simply change how the workspace looked: M Moser’s Shanghai design team collaborated closely with JWT to make the office a more inspiring place to work, think, and create.

Stemming from a conceptual vision termed “food for thought”, the redesigned office evolved as a distinctly café-like environment that would encourage creative teams to hold their brainstorming sessions there rather than in local eateries.

As designed and implemented by M Moser, their “food for thought” office became an instant hit with JWT staff and clients – and now China’s Successful Design Awards have added to the acclaim. Accepting the award were Brian Pilley and Spring Wang, representing the M Moser design team.

Successful Design Award winners are selected by a panel of designers, architects and planners from across the design industry and around the globe. But for JWT as well as M Moser, the final verdict on JWT Shanghai’s space belongs to the people who use it every day – and by their measure, the redesign has succeeded brilliantly.

As JWT Chief Creative Officer Yang Yeo recalls with some satisfaction:” I walked in with a client once, and they remarked that it was a space belonging to an agency that was enjoying itself.”

Adds Pilley: “Every accolade is a source of pride for our team, but this one stands out because it specifically recognizes what we strive to do with every one of our projects: create environments that help people work better, because they enjoy where they work.”