i-dac Singapore launches regional digital campaign for Konica Minolta Business Solutions

i-dac, the digital agency of the HakuhodoDY Group, has launched a multi-market digital campaign for Konica Minolta Business Solutions Asia’s new bizhub C554/C454/C364/C284/C224 series.

Celine Chelsea Long, Marketing Manager, Regional Operations, Konica Minolta Business Solutions Asia said, “As a marketing organization, we have sought to seek out business decision makers which is a highly specialised and hard-to-reach audience during this key final forecasting quarter. To this end, i-dac conceived an innovative campaign to drive sales leads across Singapore, Malaysia, Vietnam, Philippines and Thailand. We are very pleased that the campaign is currently performing well and generating the desired response.”

Kyosuke Matsui, Business Director i-dac said, “The brief from Konica Minolta was very precise. This required us to look at result-driven digital solution that delivered on some key metrics: awareness, engagement, lead generation. We employed i-dac’s lightbox banners that enable on-banner registration, with buttons that offer key snippets of product information.”