Howard Draft honoured with lifetime achievement award at the 5th ROI Festival in China this week
Draftfcb Executive Chairman Howard Draft (left) has been honoured by the ROI Festival in China with a lifetime achievement award, presented by Li Dongsheng (right), President of the Chinese Advertising Association.
“What this festival celebrates, Return on Investment, is near and dear to my heart, as well as to the marketers and agencies that make up our industry. I’ve built my career on a foundation of ROI and creativity,” said Draft. “This makes the recognition all the more special and I’d like to thank the Festival for this honor.”
Throughout his career, Draft has earned honors from his peers both within the advertising industry and the business community, being named one of the “50 Business Leaders Who Matter” by Business 2.0 and listed among “The 50 Who Matter Now” by CNN Money.
In July 2008, he was named “International Advertising Man of the Year” at the Pubblicità e Successo Awards and in May 2010, he was recognized with the Mac Dane Award for Humanitarian Excellence by the UJA – Federation of New York, which is awarded annually to a member of the advertising community who has enhanced the lives of others in the worldwide community. In September of the same year, the Chicago Advertising Federation honored him with its Silver Medal Career Achievement Award and the following month, he was elected to the Direct Marketing Association’s Hall of Fame.
The award ceremony took place at the end of the first day of China’s ROI Festival where Draft served as the Festival’s 5th ‘Gold Reward’ speaker, an honorary spot during which he addressed where the industry is headed and what it can do to prepare for it.
The session ended with Draft being joined onstage by Draftfcb Greater China’s CEO and Chairwoman Pully Chau, Li Ya, founder of Phoenix Cable TV, and MC Olivia Xu to continue the discussion on how marketers and agencies operating in China can best cast their organizations with people equally focused on creativity and ROI.