GO Communications man up with MaxMan.TV
Malaysian-based public relations agency, GO Communications, has been appointed by IZI Media to promote their new MaxMan.TV IPTV channel. GO Communications was selected following a multi-agency pitch to represent the newest IPTV channel in Malaysia, which is also the only one in the country offering programming targeted exclusively at a male demographic.
Under the terms of the agreement, the two companies will work collaboratively to promote MaxMan.TV, with activities to include not only media relations, but awareness and reputation building through strategic campaigns, stunts and activities.
“We look forward to working with GO as they’ve earned quite a reputation for building brands,” said Ahmad Izmir, Chief Executive Officer for IZI Media.
“They’re an agency which is expanding fast and maintains an impressive roster of clients, not to mention their track record. I’m certain we’re in good hands and that they can help us realise our goal – that of liberating entertainment.”
“IZI Media is quite visionary in bringing this channel to Malaysians,” said Peter De Kretser, Chief Operating Officer of GO Communications. “This is unchartered territory for a Malaysian company and we’re honoured to have been selected out of all the agencies that pitched to help IZI get the channel into people’s homes and on their screens.”
MaxMan.TV was conceived by Izmir as a testosterone-fuelled channel designed exclusively for men, available on a variety of internet-ready devices including computers and tablets and offering programming from an extensive catalogue of primarily action-oriented shows from around the world, including movies, television series and sporting events.
“The idea of MaxMan.TV came about as a response to the plethora of programming targeted at women and families currently found on television,” said Ahmad Izmir.
“The average guy does enjoy masculine, action-orientated, wham-bam, in-your-face shows and as a result, he is left with very few choices, unless of course he also enjoys Glee and Sex in the City. This is a niche that was just crying out to be filled and, well, here we are.”