CCA Gongs 2012: DDB Singapore dominates Gold tally and takes out Agency of the Year; JWT Singapore’s ‘Rapid Rescue’ wins Best of Show

| | 11 Comments

BreastCancer1.jpgRapid Rescue photo.jpgAfter a break of a couple of years the Singapore 4A’s Creative Circle Awards (Gong Show) were presented tonight in front of a big crowd at the Grand Copthorne Waterfront Hotel. Chief Creative Officers, Executive Creative Directors, Client Marketers, Government Agencies and a host of top industry professionals, who were treated to a specially created Gallery showcasing the finalists’ work, and a customized performance from Japan to open the awards show.

Excellent entry levels saw a great spread of work entered from most of Singapore’s top agencies. The CCA’s said this year’s awards were dedicated to the clients who inspired and pushed agencies to produce courageous work – “the forgotten heroes who are an integral part of the creative matrix – agency producers, directors, photographers, designers, art directors, copywriters and production companies.”

The coveted Solitaire Award was presented to JWT Singapore for its entry “Rapid Rescue” for Singapore Red Cross. The Solitaire Award is the “Best of Show” an award chosen by the Heads of Jury and selected from the winners of all the Best of Category awards.

DDBatCCA.jpg

Life-Cycle-Terrain-Border.jpgLife-Cycle-Cityscape.jpgLife Cycle.jpgDDB Singapore walked away with a huge haul of metals and earned bragging rights as the Agency of the Year 2012 (see pic above). The agency dominated the Gold Awards tally with 16 golden gongs – 13 more than their nearest rival. They also added 16 Silver and 27 Bronze awards to that total to dominate the Advertising categories. Their big winners were the “Obsessions” public service campaign for Breast Cancer Foundation, which picked up 8 Golds, and their Life Cycle print campaign (shown left), which garnered 7 Gold awards.

Kinetic Singapore emerged as Independent Agency of the Year with a haul of 2 Golds, 11 Silver and 18 Bronze Gongs.

JWT Singapore won Digital Agency of the Year following their two Golds and Best of Show for “Rapid Rescue” for Singapore Red Cross.

Design Agency of the Year, a new award created for this year‟s awards went to A Beautiful Design.

Lynette Ang, Senior Vice President-Strategic Marketing Communications, NTUC Income was crowned Creative Client of the Year. The Creative Client award is judged by the Heads of Jury who go through a gruelling process to select client marketers who dared to take risks to differentiate their brands and set new industry trends.

BreastCancer2.jpgBreastCancer3.jpgBreast Cancer Foundation walked away as Advertiser of the Year having bagged the most gold awards as a client.

Download the full list of winners:  Singapore CCA Results.pdf

Entries to the Gongs must have be developed in Singapore and featured in Singapore or regional/international media between 1st June 2010 – 12th October 2012. Creative work developed outside of Singapore was not eligible.

The highlight for Lowe Singapore was their Gold and 4 Silvers for their Breeze campaign. Leo Burnett Singapore was the only Gold winner in TV & Film with Ministry of Community Development, Youth & Sports “Father & Son”.

TOP 12 PERFORMING AGENCIES AT CCA 2013

  1. DDB Singapore – 16 Gold; 16 Silver; 27 Bronze
  2. Grey Singapore – 3 Gold; 5 Silver; 11 Bronze
  3. Kinetic Singapore – 2 Gold; 11 Silver; 18 Bronze
  4. Lowe Singapore – 2 Gold; 5 Silver; 4 Bronze
  5. JWT Singapore – 2 Gold; 4 Silver; 7 Bronze
  6. A Beautiful Design – 2 Gold; 0 Silver; 1 Bronze
  7. O&M Singapore – 1 Gold; 8 Silver; 9 Bronze
  8. Leo Burnett Singapore – 1 Gold; 2 Silver; 13 Bronze
  9. Asylum Singapore – 1 Gold; 1 Silver; 2 Bronze
  10. BBDO Singapore – 4 Silver; 7 Bronze
  11. BBH Singapore – 3 Silver; 5 Bronze
  12. Y&R Singapore – 2 Silver; 3 Bronze

SPECIAL ACHIEVEMENT AWARDS

Chris Soh.jpgYoung Art Director of the Year

Chris Soh – DDB Group Singapore

Young Copywriter of the Year

Khairul Azhar Bin Mondzi – DDB Group Singapore

Agency Producer of the Year

Anthony Lee – Leo Burnett Group Singapore

Photographer of the Year

Allan Ng – The Republic

Director of the Year

David Tsui – Moviola Singapore

Production Company of the Year

Digitalis

Young Designer of the Year

Gian Jonathan

Best of Category – Print

Breast Cancer Foundation “Obsessions (Pimple, Big Bottom, Bad Hair Day)” – DDB Group Singapore

Best of Category – Radio

KFC Singapore “Bad Dog” – Grey Singapore

Best of Category – Design

The Browsing Copy Project “For Browsing Only” – A Beautiful Design

Best of Category – Digital

Singapore Red Cross “Rapid Rescue” – JWT Singapore

Best of Category – Film & TV

Ministry of Community Development, Youth & Sports “Father & Son” – Leo Burnett Singapore