CCA Gongs 2012: DDB Singapore dominates Gold tally and takes out Agency of the Year; JWT Singapore's 'Rapid Rescue' wins Best of Show

BreastCancer1.jpgRapid Rescue photo.jpgAfter a break of a couple of years the Singapore 4A's Creative Circle Awards (Gong Show) were presented tonight in front of a big crowd at the Grand Copthorne Waterfront Hotel. Chief Creative Officers, Executive Creative Directors, Client Marketers, Government Agencies and a host of top industry professionals, who were treated to a specially created Gallery showcasing the finalists' work, and a customized performance from Japan to open the awards show.

Excellent entry levels saw a great spread of work entered from most of Singapore's top agencies. The CCA's said this year's awards were dedicated to the clients who inspired and pushed agencies to produce courageous work - "the forgotten heroes who are an integral part of the creative matrix - agency producers, directors, photographers, designers, art directors, copywriters and production companies."

The coveted Solitaire Award was presented to JWT Singapore for its entry "Rapid Rescue" for Singapore Red Cross. The Solitaire Award is the "Best of Show" an award chosen by the Heads of Jury and selected from the winners of all the Best of Category awards.


Life-Cycle-Terrain-Border.jpgLife-Cycle-Cityscape.jpgLife Cycle.jpgDDB Singapore walked away with a huge haul of metals and earned bragging rights as the Agency of the Year 2012 (see pic above). The agency dominated the Gold Awards tally with 16 golden gongs - 13 more than their nearest rival. They also added 16 Silver and 27 Bronze awards to that total to dominate the Advertising categories. Their big winners were the "Obsessions" public service campaign for Breast Cancer Foundation, which picked up 8 Golds, and their Life Cycle print campaign (shown left), which garnered 7 Gold awards.

Kinetic Singapore emerged as Independent Agency of the Year with a haul of 2 Golds, 11 Silver and 18 Bronze Gongs.

JWT Singapore won Digital Agency of the Year following their two Golds and Best of Show for "Rapid Rescue" for Singapore Red Cross.

Design Agency of the Year, a new award created for this year‟s awards went to A Beautiful Design.

Lynette Ang, Senior Vice President-Strategic Marketing Communications, NTUC Income was crowned Creative Client of the Year. The Creative Client award is judged by the Heads of Jury who go through a gruelling process to select client marketers who dared to take risks to differentiate their brands and set new industry trends.

BreastCancer2.jpgBreastCancer3.jpgBreast Cancer Foundation walked away as Advertiser of the Year having bagged the most gold awards as a client.

Download the full list of winners:  Singapore CCA Results.pdf

Entries to the Gongs must have be developed in Singapore and featured in Singapore or regional/international media between 1st June 2010 - 12th October 2012. Creative work developed outside of Singapore was not eligible.

The highlight for Lowe Singapore was their Gold and 4 Silvers for their Breeze campaign. Leo Burnett Singapore was the only Gold winner in TV & Film with Ministry of Community Development, Youth & Sports "Father & Son".


  1. DDB Singapore - 16 Gold; 16 Silver; 27 Bronze
  2. Grey Singapore - 3 Gold; 5 Silver; 11 Bronze
  3. Kinetic Singapore - 2 Gold; 11 Silver; 18 Bronze
  4. Lowe Singapore - 2 Gold; 5 Silver; 4 Bronze
  5. JWT Singapore - 2 Gold; 4 Silver; 7 Bronze
  6. A Beautiful Design - 2 Gold; 0 Silver; 1 Bronze
  7. O&M Singapore - 1 Gold; 8 Silver; 9 Bronze
  8. Leo Burnett Singapore - 1 Gold; 2 Silver; 13 Bronze
  9. Asylum Singapore - 1 Gold; 1 Silver; 2 Bronze
  10. BBDO Singapore - 4 Silver; 7 Bronze
  11. BBH Singapore - 3 Silver; 5 Bronze
  12. Y&R Singapore - 2 Silver; 3 Bronze


Chris Soh.jpgYoung Art Director of the Year
Chris Soh - DDB Group Singapore

Young Copywriter of the Year
Khairul Azhar Bin Mondzi - DDB Group Singapore

Agency Producer of the Year
Anthony Lee - Leo Burnett Group Singapore

Photographer of the Year
Allan Ng - The Republic

Director of the Year
David Tsui - Moviola Singapore

Production Company of the Year

Young Designer of the Year
Gian Jonathan

Best of Category - Print
Breast Cancer Foundation "Obsessions (Pimple, Big Bottom, Bad Hair Day)" - DDB Group Singapore

Best of Category - Radio
KFC Singapore "Bad Dog" - Grey Singapore

Best of Category - Design
The Browsing Copy Project "For Browsing Only" - A Beautiful Design

Best of Category - Digital
Singapore Red Cross "Rapid Rescue" - JWT Singapore

Best of Category - Film & TV
Ministry of Community Development, Youth & Sports "Father & Son" - Leo Burnett Singapore


Ren said:

What an extraordinary night for CCA. An app won the Best Of Show award. Well done to the boys and girls of the agency.

Mel said:

The best of show was the best work Singapore ever did.

Oh what a night! said:

If there is to be a future CCA, credit must go to Guan and his team for making this year's CCA an outstanding one.
It's a thankless task but that didn't stop Guan pulling it off with such aplomb.
PS: The clappers were very handy.

Darryl said:

For me the best of show was the NTUC client...brave and cool woman.

creative CIRCLE awards said:

DDB was the big winner in Print - Print Jury Leader from DDB

Grey was the big winner in Outdoor - Outdoor Jury Leader from Grey

Leo Burnett was the big winner in Film - Film Jury Leader from LB

Kinetic was the big winner in Promo - Promo Jury Leader from Kinetic

JWT was the big winner in Digital - Digital Jury Leader from JWT

JWT won the best of show - Chairman from JWT

But of course, i'm sure they are all coincidences.

See Fatt Lo said:

JWT on the way to becoming a digital powerhouse...once they lose all their mainstream advertising clients.

Grey on the rise, good for them.

DDB, excellent.

LB reaching for the stars.

What happen to Ogilvy?

James Steward said:

Well said creative CIRCLE awards. My sentiments exactly.

The Truth said:

I scratch your back... you scratch mine!
Ad awards are turning out to be a joke!

Not BBH said:

LOL, but at least they divided the loot fairly.

Although the best of show was a JOKE.

I liked most of the NTUC stuff...the only work on the night that looked like it originated from a client's brief.

Seventh Floor said:

This isn't easy for anybody. Good for JWT. The win would be better if it wasn't for some pro-bono client lets face it. DDB needs some quality medal to really take the crown. The show was terrible for Ogilvy. Not as bad as Cannes but now nationally embarrassing. It is the talk of the coffee area for a week now.

Seventh Heaven said:

@ Seventh Floor

DDB won big for National Health Board, a huge spending and respected client shared with Ogilvy.
How is that not a quality win?
They took the crown-fair and square. The playing field doesn't get more even than that-right?
Let's put things in perspective and stop looking at the half empty glass.
There's no God given rule that says Ogilvy has to win forever.
(Some years they are on top, not this one).
Each show will and should throw up new winners.
Displace the complacent. Slay some creative dinosaurs. And make life more interesting and award shows more unpredictable).
Creative bros-stop bashing the winners whoever they may be.
It's over.
Go back and start doing new work worthy for the next season.
Do for the big ones like NTUC, STB, SingTel, Starhub, M1,air force, navy, army, prudential, ocbc, UOB, DBS, Citi, HSBC, Mentos, .......or the small opportunities which may come your way.
But do it.
Start with the salary paying client brief staring in front of you.
Next year, it could be your chance to be the center of all the whining from those who did not win.
Peace out!

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