CCA Gongs 2012: DDB Singapore dominates Gold tally and takes out Agency of the Year; JWT Singapore's 'Rapid Rescue' wins Best of Show
Excellent entry levels saw a great spread of work entered from most of Singapore's top agencies. The CCA's said this year's awards were dedicated to the clients who inspired and pushed agencies to produce courageous work - "the forgotten heroes who are an integral part of the creative matrix - agency producers, directors, photographers, designers, art directors, copywriters and production companies."
The coveted Solitaire Award was presented to JWT Singapore for its entry "Rapid Rescue" for Singapore Red Cross. The Solitaire Award is the "Best of Show" an award chosen by the Heads of Jury and selected from the winners of all the Best of Category awards.
Kinetic Singapore emerged as Independent Agency of the Year with a haul of 2 Golds, 11 Silver and 18 Bronze Gongs.
JWT Singapore won Digital Agency of the Year following their two Golds and Best of Show for "Rapid Rescue" for Singapore Red Cross.
Design Agency of the Year, a new award created for this year‟s awards went to A Beautiful Design.
Lynette Ang, Senior Vice President-Strategic Marketing Communications, NTUC Income was crowned Creative Client of the Year. The Creative Client award is judged by the Heads of Jury who go through a gruelling process to select client marketers who dared to take risks to differentiate their brands and set new industry trends.
Breast Cancer Foundation walked away as Advertiser of the Year having bagged the most gold awards as a client.
Download the full list of winners: Singapore CCA Results.pdf
Entries to the Gongs must have be developed in Singapore and featured in Singapore or regional/international media between 1st June 2010 - 12th October 2012. Creative work developed outside of Singapore was not eligible.
The highlight for Lowe Singapore was their Gold and 4 Silvers for their Breeze campaign. Leo Burnett Singapore was the only Gold winner in TV & Film with Ministry of Community Development, Youth & Sports "Father & Son".
TOP 12 PERFORMING AGENCIES AT CCA 2013
- DDB Singapore - 16 Gold; 16 Silver; 27 Bronze
- Grey Singapore - 3 Gold; 5 Silver; 11 Bronze
- Kinetic Singapore - 2 Gold; 11 Silver; 18 Bronze
- Lowe Singapore - 2 Gold; 5 Silver; 4 Bronze
- JWT Singapore - 2 Gold; 4 Silver; 7 Bronze
- A Beautiful Design - 2 Gold; 0 Silver; 1 Bronze
- O&M Singapore - 1 Gold; 8 Silver; 9 Bronze
- Leo Burnett Singapore - 1 Gold; 2 Silver; 13 Bronze
- Asylum Singapore - 1 Gold; 1 Silver; 2 Bronze
- BBDO Singapore - 4 Silver; 7 Bronze
- BBH Singapore - 3 Silver; 5 Bronze
- Y&R Singapore - 2 Silver; 3 Bronze
SPECIAL ACHIEVEMENT AWARDS
Young Art Director of the Year
Chris Soh - DDB Group Singapore
Young Copywriter of the Year
Khairul Azhar Bin Mondzi - DDB Group Singapore
Agency Producer of the Year
Anthony Lee - Leo Burnett Group Singapore
Photographer of the Year
Allan Ng - The Republic
Director of the Year
David Tsui - Moviola Singapore
Production Company of the Year
Young Designer of the Year
Best of Category - Print
Breast Cancer Foundation "Obsessions (Pimple, Big Bottom, Bad Hair Day)" - DDB Group Singapore
Best of Category - Radio
KFC Singapore "Bad Dog" - Grey Singapore
Best of Category - Design
The Browsing Copy Project "For Browsing Only" - A Beautiful Design
Best of Category - Digital
Singapore Red Cross "Rapid Rescue" - JWT Singapore
Best of Category - Film & TV
Ministry of Community Development, Youth & Sports "Father & Son" - Leo Burnett Singapore