Beacon/Leo Burnett Tokyo promotes Ryuji Mitsuishi to Digital Business & Strategy Director

Beacon/Leo Burnett Tokyo has promoted Ryuji Mitsuishi (left) to the role of Digital Business and Strategy Director, a key move by the agency as it realigns its approach to further drive growth through digital.

Nicolas Menat, President and Representative Director, Beacon/Leo Burnett Tokyo said,” Ryuji’s promotion forms a crucial part of the agency’s ambition to ramp up our business growth through digital. Reporting directly to me, Ryuji’s mission is to make sure that all the key digital experts work better together to create a digital competency that runs through the agency. And to make sure that digital is fully integrated into our strategic approach for all our brands, at every stage of the process, as digital still is too often considered as a tactic while its space needs to be at the core of any strategy of consumer engagement.”

In his new role, Mitsuishi will benefit from the support of a newly-created ‘Digital Operating Team’ consisting of creative, digital producers, department of design, procurement and digital media which will regroup around him.

“With our objective of being Japan’s best creator of ideas that move people and build brands, and with digital impregnated in all consumers lives; we created this new position to assure that our digital competency runs through all the agency and help us to deliver even better creative and fully relevant solutions to the users,” said Mitsuishi.

Mitsuishi’s career in Digital started 13 years ago in Quito-Ecuador (South America), where he launched a multimedia production boutique focusing on interactive design, computer graphics and digitally integrated solutions.

In Japan since 2000, Mitsuishi delivered digital solutions within the IT and Finance sectors before joining the agency side in 2003.

With tenures at McCann Worldgroup (MRM – McCann Relationship Management) and DDB (Rapp/Tribal DDB), Mitsuishi led local and global digital strategies – with a strong focus on search, social and relationship management – for brands such as Marriott International, Mitsubishi Electric, Johnson & Johnson, Estée Lauder, Microsoft, Diageo, McDonald’s, Volkswagen, Fuji Xerox and others.

At Beacon Communications KK since 2011, Mitsuishi is responsible for building and assessing digital solutions and their strategies; aligning business and marketing objectives not only in the short-mid term via campaigns but also responsible for their effectiveness in the long term through consumer engagement and relationship management solutions.

Mitsuishi believes that Digital is relevant as long as people find utility in it, becoming a source to lessen their daily life.

Mitsuishi speaks 3 languages (Spanish, English and Japanese) and holds a degree in Digital Communications with a minor in Cinematography.