BBH Asia Pacific appoints Business Director
BBH Asia Pacific has appointed Bass Abdel-Rahman as Business Director to its Singapore office.
Bass has most recently worked for the likes of TBWA/Media Arts Lab and OgilvyOne in London on some world-class brands including Apple, PlayStation and British Airways.
Notable projects he worked on include the European launches of the PSP and PS3 for PlayStation, the launch of the original iPhone and MacBook air in Europe, and multiple generations of the iPod globally. Most recently he worked on the development of British Airways mobile boarding app and the cross channel activation of their sponsorship of the London 2012 Olympic games.
Frances Great, Managing Director, BBH Asia Pacific said, “Bass brings an impressive array of strategic, creative and digital skills to us. His expertise lies in using the most effective channels to develop innovative solutions to business challenges. We are really excited to have him join the Singapore team.”
On his appointment Bass said, “BBH is an agency with 30 years of incredible work on its reel. I’ve collaborated with BBH before and have always been impressed by how it continues to innovate by creating some of the most talked about work in our industry. “