BBH Asia Pacific launches Google Chrome Open Spaces street art campaign in Indonesia
BBH Asia Pacific has launched an interactive street art campaign for Google Chrome with Chrome Open Spaces, a web application that gives Indonesians an opportunity to create street art through the Internet.
Chrome is inviting all Indonesians to join the Open Spaces campaign, a special contest in search of the 9 best works of art – created and voted online – that will be painted as street art on 9 physical walls in the cities of Jakarta and Bandung. From November, one winner will be announced every week.
The first wall design showcases the artwork of Indonesia’s top visual artist Darbotz. For the remaining walls, works of art submitted will be judged by both site users and visitors as well as judged by Darbotz, art critic Farah Wardani and singer of popular Indonesia band NAIF, David “Naif” Bayu.
Open Spaces invites the street art community in schools, colleges and special interest groups throughout Indonesia to claim a wall. The web application is powered by the open standard HTML5 that is best accessible with any modern browser, such as Google Chrome.
Scott Mcclelland, Executive Creative Director CD, BBH Asia Pacific said, “Open Spaces brings a bit of soul to the internet and a bit of magic to the streets of Jakarta. We’re giving a visual voice to the community by bringing art creation to the internet and literally back out onto the streets.”
The Open Spaces website is now open for submissions until January 2, 2013. For more information, please go to www.openspaces.co.id
Chrome Open Spaces is part of Google Chrome’s ‘The Web is What You Make of It’ campaign that was awarded to BBH in 2011 and launched the same year.
Credits – Creatives: Steve Elrick, Scott Mcclelland, Brendon Smale, Tinus Strydom, Ian Perkins, Ronald Bunaidi, Brian Lim, Alia Helianthi. Strategic Planning: Frank Reitgassl, Alexis De Montaigu, Rachel Filer. Account Management: Christina Chong, Jun Shea, Genevieve Seah, Sheila Melbye, Jade Cheng. Production: Andy Nethercleft, Nicolyn Marino, Lesley Chelvan, Brell Chen, Richard Mayo-Smith, Dillah Zakbah, Karen Leong, Michael Low, Sok Wah Leow, Brenda Ng, Sally Liu. Media Agency: Omnicom Media Group (OMG). Partners: FAB Indonesia, RURU Corps, New Context, Floating Worlds , Surround Studio, Eman Raharno, Wei Fong.