When two heads are better than one

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Chameleon.jpgAt the tip of a chameleon’s long tongue there is a muscular structure covered in thick mucus that forms a suction cup. Once the prey sticks to the tip, it is unable to break free and is quickly drawn back into the mouth.

In this print campaign Grey Group India used a two-headed chameleon, with its tongues extended, to creatively exhibit the stickiness of 3Mâs Double-Sided Tape with the message ‘Sticky on both sides’.

A frog’s tongue is coated with thick saliva that helps to catch its prey allowing frogs to feed in a split second. Once the prey is held in its sticky tongue, it is incapable of breaking loose.

Credits – Creative Director: Amit Shankar. Creative Director: Uddalak Gupta. Copywriter: Mohit Dabral. Art Director: Vikash Kumar Ravi.

Frog.jpg