Y&R Thailand launches Halloween 'Ghost Shutter the Exorcist' smartphone app for Bacardi

Ghost.jpgY&R Thailand has launched a spooky smartphone app in time for Halloween for client Bacardi, the app that enables smartphone users to take photos of ghosts. Called 'Ghost Shutter', its success led to the development of 'Ghost Shutter The Exorcist'.

The 'Ghost Shutter The Exorcist' app, available for both Android and iOS, uses AR technology, Google Maps, and other digital wizardry, to notify smartphone users when ghosts are nearby and requires users to exorcise ghosts in three ways: by splashing holy water, casting a spell or drawing a symbol.
To participate in the competition, users must take a photo of the ghosts, share with their friends via Facebook, and every ghost they capture accrues points that can be redeemed at Bangkok's hottest Halloween happenings, Ghost Shutter The Exorcist party, courtesy of Bacardi.

Ghost2.jpgBacardi's Facebook BatBlast page has attracted over 36,000 Likes and broken its own record of people talking about this - with a rate of 11% compared to the category average of 4% - ahead of the Ghost Shutter The Exorcist party at Demo Thonglor on 31 October 2012.

"Halloween had become too predictable, our research showed that most people just equated Halloween with costume parties and dressing up," explains Jay Uthaiwattanatorn, Y&R Thailand's Associate Director, Digital Engagement & Innovation. "But Thailand has such a strong tradition of believing in ghosts are all around, we wanted to tap into that to help Bacardi really stand out from the crowd."

1 Comments

Alwyn said:

Look, I'm trying to play this cursed game but the thing won't start no matter what I do. I draw the pattern of the triangle, all circles, invert the triangle... NOTHING!!! NOT A DAMN THING!! Fix it or patch it or something! I really was interested in this game and still can be, but you need to fix it!!!!!!

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