Y&R Malaysia's books for every interest

Architecture.jpgY&R Malaysia is promoting Penguin Books' range and diversity in this print and poster campaign entitled "More than just the Classics".

Credits - Chief Creative Officer: Gigi Lee. Creative Group Head: Hoe Yew Pong. Regional Head of Copy: Edward Ong. Art Directors: Hor Yew Pong, Nikken Chong, Foo Guan Foong, Emily Tan, Jillyn Cheoh, Joshua Tay. Copywriters: Boone Wong, Andrea Yap, Azeril Johari. Illustrators: Cue Art, Emily Tan, Jillyn Cheoh, Hor Yew Pong, Man Man Tan. Designers: Emily Tan, Jillyn Cheoh, Loh Gan Kai, Chew Lee Chin. Typographers: Emily Tan, Loh Gan Kai. Photographer: Wizard Photography.
Travel.jpgScience Fiction.jpgFairy Tales.jpgLanguages.jpgHpbbies.jpgGardening.jpg


Yawn said:

MTV back in the 80s. Absolut back in the 90s did way better.

Marc said:

This won a bunch of hardware, didn't it?

Crazy because it's been done A LOT.

And as mentioned, much better by a Absolut. In a real campaign that ran for probably more than a decade.

Idea said:

Idea is like so so, but very doubt that it won something.
Craft without an idea.

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