Wieden+Kennedy Tokyo put together a little fun photo project for Levi's shop opening

stereo_photo.jpgTo help generate interest and buzz around the opening of Levi's new global concept store in Shinjuku, Tokyo, Wieden+Kennedy Tokyo added a fresh twist to the typical fashion party snapshot.

By shooting with a stereo lens, each snap captured two shots from slightly different angles. Combining these let them make animated gifs with a fun 3D effect.


During the party, the results were uploaded to an online gallery "GIFTHREAD" in realtime, where party goers and their friends could enjoy and share the results.

Credits - Executive Creative Directors: Tota Hasegawa, Caleb Jansen. Art Director/GIF Creation: Shane Lester. Creative Technologist: Yuki Yoshida. Account Director: Takemi Sakairi. Account Supervisor: Hiromu Ono. Photographers: Masanori Ikeda. Satomi Yamauchi. Programmer: Keiichi Terabayashi. Producer (Photo Session): Kozo Asakawa (Right Place).

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