Wieden+Kennedy Tokyo put together a little fun photo project for Levi's shop opening

stereo_photo.jpgTo help generate interest and buzz around the opening of Levi's new global concept store in Shinjuku, Tokyo, Wieden+Kennedy Tokyo added a fresh twist to the typical fashion party snapshot.

By shooting with a stereo lens, each snap captured two shots from slightly different angles. Combining these let them make animated gifs with a fun 3D effect.

VIEW THE IDEA

During the party, the results were uploaded to an online gallery "GIFTHREAD" in realtime, where party goers and their friends could enjoy and share the results.

Credits - Executive Creative Directors: Tota Hasegawa, Caleb Jansen. Art Director/GIF Creation: Shane Lester. Creative Technologist: Yuki Yoshida. Account Director: Takemi Sakairi. Account Supervisor: Hiromu Ono. Photographers: Masanori Ikeda. Satomi Yamauchi. Programmer: Keiichi Terabayashi. Producer (Photo Session): Kozo Asakawa (Right Place).

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