Saatchi & Saatchi Singapore’s peephole to joy

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Cadbury Joyville.jpgTo spread the joy of Cadbury Dairy Milk’s Joyville, a special place that lives in the imagination of every chocolate lover, Cadbury used selected bus shelters to innovatively bring Joyville to life 24/7 with the use of Clear Channel’s create!

Saatchi & Saatchi Singapore used both sides of the 6-sheet panel, the top is covered with the 2D/3D fabrications of a roof which features the sign “Welcome to Joyville”.

On one side 3D pillars form a doorway, while on the opposite side of the panel a peephole invites passersby to take a peek. Users who sneaked a peek were made privy to the secret mythical land of Joyville, which comes to life inside the panel through the use of a strategically placed digital screen!