Saatchi & Saatchi Singapore's peephole to joy

Cadbury Joyville.jpgTo spread the joy of Cadbury Dairy Milk's Joyville, a special place that lives in the imagination of every chocolate lover, Cadbury used selected bus shelters to innovatively bring Joyville to life 24/7 with the use of Clear Channel's create!

Saatchi & Saatchi Singapore used both sides of the 6-sheet panel, the top is covered with the 2D/3D fabrications of a roof which features the sign "Welcome to Joyville".

On one side 3D pillars form a doorway, while on the opposite side of the panel a peephole invites passersby to take a peek. Users who sneaked a peek were made privy to the secret mythical land of Joyville, which comes to life inside the panel through the use of a strategically placed digital screen!

3 Comments

Marc said:

SHOW ME WHAT JOYVILLE LOOKS LIKE!

Wow said:

So it's come to this now?

I believe you. said:

'Users ... were made privy to the secret mythical land of Joyville, ...' Unlike you lot, who have to take our word for it.

I'm pretty sure it isn't my idea of a peep show anyway.

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