The Mediabrands Audience Platform (MAP) appoints Sara Ye as President in China

The Mediabrands Audience Platform (MAP), has appointed Sara Ye as President, China. Part of IPG Mediabrands, MAP improves insights and results for clients by helping to find, buy and engage their most valuable audiences in real time.

Reporting to Arun Kumar, President, MAP G14, Ye will launch MAP services in China and will drive search, social, mobile and programmatic display services that form the core MAP product. These include Reprise Media and Cadreon. Reprise Media is a Search Marketing agency that studies consumer intent and offers PPC, SEO and Social strategies for brands while Cadreon is an audience management platform that helps find, understand and buy specific audiences using exchanges or demand side Platforms.

Ye will also manage and identify partnerships with technology, data and inventory partners, both global and local.

In her new role, Ye will leverage over 15 years of experience in marketing and advertising in the United States, Mainland China and Hong Kong, to develop MAP products, ensuring the best service for clients in China.

Ye joins MAP from GroupM where, since 2009, she has served as General Manager and Managing Director, Search/Performance Marketing.

Ye said that she is looking forward to her new role in China. “I’m very pleased to be launching MAP in the Chinese market, MAP is at the cutting edge of the industry and focuses on giving clients business results. This is an exciting time for the Chinese market, and I’m looking forward to driving MAP services for our clients.”

Arun Kumar, President, MAP G14, commented on the new appointment. “Sara’s background and experience is ideal for bringing together the best of Western and Chinese approaches to digital marketing. I am pleased that we now have a leader in China who can help our clients get big value from our digital services.”