Ogilvy Sydney lures Shaun Branagan to group creative director/head of digital role

shaunbranaganOct2012.jpgOgilvy Sydney has hired the talents of ex-BWM Melbourne creative director of digital innovation, Shaun Branagan, announcing his appointment as group creative director/head of digital.

Branagan, who for two years was ECD of Saatchi & Saatchi in Hong Kong in the early 2000s, joins Ogilvy Sydney's established creative team with an immediate responsibility to integrate online strategies and digital projects into current client campaigns including, Coke, Vodafone, St.George and KFC, backed up by an aggressive new business brief.

Ogilvy Australia CEO Andrew Baxter said Branagan's creative credentials teamed with his digital expertise made him an outstanding choice for the GCD/head of digital role.
Says Baxter: "Shaun's pedigree in bringing together ideation and technology will add real grunt to our creative offering. His talent has been recognised with a raft of awards, and will add weight to Ogilvy's heavy creative digital commitment. Shaun's a welcome addition to our talented team."

Branagan earned his stripes both nationally and internationally. Before he was creative director of digital innovation with BWM in Melbourne, he was chairman and ECD at NetX and ECD of Saatchi & Saatchi HK.

It is the latest in a string of senior creative appointments made by the Ogilvy Group during the past 18 months, including:

  • Brett Howlett - ECD Ogilvy Sydney (previously 'Creative Partner' Archibald Ingall Stretton NY)
  • Michael Raso - GCD/Head of Art Ogilvy & Mather Sydney (previously ECD at McCann Sydney)
  • Rob Morrison - Creative Director OgilvyOne Sydney (previously at BWM Sydney)
  • Dave Scott - Creative Director OgilvyOne Melbourne (previously CD CUBED)

These recent recruits and Branagan join other senior creatives at Ogilvy including Russell Smyth, CD and Boris Garelja, CD on the highly successful "Share a Coke" campaign.

Says Brett Howlett, ECD, Ogilvy Sydney: "Shaun will continue Ogilvy's commitment to bring its clients the best possible digital experience and most relevant creative products for today.

"He combines the best of both worlds to the agency: respect for ideas that build brands and deep experience in tech-led communications. Ogilvy and its clients are lucky to have him."

Says Baxter: "Ogilvy Sydney has a multi-talented creative team and an enviable reputation in
Australia. Their task is to ensure they continue to employ all their strengths and challenge
themselves to continually evolve the creative and digital work they produce for Ogilvy clients."


Congrats said:

Well done Brano.

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