Ogilvy Delhi getting kids to drink more milk

Milk.jpgOgilvy Delhi have created a new TVC for Mother Dairy encouraging kids to drink more milk. Rather than focusing on the benefits of drinking milk, Ogilvy reminded them of their mothers' unconditional love and how children take their mother's love for granted, irrespective of what age they are.

With this reminder of what all their mothers go through just to keep them happy without ever expecting anything in return, at the least they can do in return is to drink a glass of milk today so that tomorrow they can take care of their mothers. (So if not for their own sake, at least they drink milk for their mother's sake.)

VIEW THE SPOT Train60.mp4

Credits - Creatives: Abhijit Avasthi, Vikash Chemjong, Basabjit Majumdar. Planning: Ayan Banik. Account Management: Sudhir Sahni, Jigisha Chawla, Ravi Adhikari.

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