Lowe Malaysia secures yogen früz business

yogen fruz cup.jpgLowe Malaysia has been awarded a contract with Timeless Commitment Sdn Bhd, for frozen yoghurt brand yogen früz.
The agency will initially drive countrywide, through-the-line communications for yogen früz, to establish brand presence in Malaysia, and drive traffic to retail outlets. The work was awarded following a credentials presentation.
Established in Canada in 1986, yogen früz is a world leader in its category, with over 1300 outlets operating across 35 countries. New venture Timeless Commitment holds the master franchise for Yogen Früz across Malaysia and Brunei.
Pn Nurbaya Hamzah, Chief Executive Officer at Timeless Commitment Sdn Bhd comments: "Lowe is a group of dynamic out-of-the-box thinkers that we love to collaborate with. We see similar/familiar synergies in this partnership that will take us to the next level in the market. We are a new player in Malaysia, so there is no choice but to succeed."
Mazuin Zin, Managing Director, Lowe Malaysia adds: "Lowe likes to be part of new ventures, helping a company to grow and succeed. Our work with yogen früz provides us with an exciting new challenge, which we very much look forward to. We hope that Lowe's strength in combining creativity and effectiveness will help robustly grow this new brand in Malaysia."


Unbelievable said:

Yogen Fruz...what a stupid fucken name.

Sounds like they tried to do a 'Haagen Dazs'.

They forgot the un spoken rule...only one weird-sounding brand name per category.

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