Leo Burnett Bangkok wins two best of show gongs at the Adman Awards in Thailand
Leo Burnett Bangkok picked up two “Best of Show” accolades in the categories of Film and Print/Outdoor/Ambient at this year’s Thailand Adman Awards. On the night Leo Burnett’s total haul was 22 awards which included both of the two “Best of Show” awards handed out on the night, 2 Gold, 10 Silver and 8 Bronze awards.
The agency’s “Beijing Duck” viral film for Sunsnack’s sunflower seeds was given the prize as the country’s “Best Film Commercial” on the back of its huge popularity and success in Thailand. The film, created to look like an authentic news broadcast from an obscure area of China, was repeatedly screened on Thai TV and on Thai newscasts for several weeks, building publicity and interest around the story, before it was revealed as part of an integrated effort to launch Sunsnack’s new hyper-charged, spicy duck-flavoured, sunflower seeds. The widespread popularity of the hilarious film led to a substantial increase in sales for Sunsnack.
Leo Burnett’s second “Best of Show” award in Adman’s Print / Outdoor category was “Hair for Hope” created for the Cancer Patients Department at Chulabhorn Hospital. As part of an effort to raise money to help cancer patients pay for expensive hospital treatments, Leo Burnett found an artist who used the hair lost from chemotherapy patients as the raw material of beautiful unique sculptures that became part of a “Hair for Hope” art exhibit. The stunningly beautiful sculptures were sold and the proceeds paid for cancer treatments for patients.
“To win the ‘Best of Show’ in both Film and Print/Outdoor is a remarkable achievement, and a testimony to the formidable creative talent we have in Leo Burnett Bangkok”, said Mark Tutssel, Chief Creative Officer, Leo Burnett Worldwide.
Said Jarek Ziebinski, President, Leo Burnett Asia Pacific, “To be given not one, but two top recognitions at a key show like Adman, competing with the finest works from Thailand is indeed an honour. This success is aligned with our leading creative performance this year regionally where we were ranked number one, two and three across Gunn Report for Asia Pacific, AdFest and Spikes Asia.”
The Adman Awards & Symposium 2012 continues to grow in size and scope, drawing a total of 847 entries – representing a 12% increase over the previous year. Adman Awards’ theme of “Truly Madly Deeply” this year was set based on the essence of today’s advertising to reach consumers, truly understand them and effectively serve their need across various dimensions and points of engagement.
