Kiwi bank BNZ launches 'Be Good With Money' campaign via Colenso BBDO New Zealand

money.jpgNew Zealand: BNZ has recently launched a new campaign entitled 'Be Good With Money' via Colenso BBDO New Zealand.

For three weeks "Money is Good" and "Money is Bad" statements appeared around New Zealand, as well as two unbranded films playing on television and cinema. Who was behind the campaign was a well-kept secret (even from BNZ staff), to create maximum interest and talk about the subject of money, without influencing it with the bank's involvement.

Colenso BBDO New Zealand then revealed it was indeed BNZ, with outdoor, press and a 90 second film that wove the "good" and "bad" tease films together.

VIEW THE SPOT 1
VIEW THE SPOT 2
VIEW THE 90 SEC SPOT

2 Comments

Are our banks seeing this? said:

Very intelligent films, beautifully crafted.

BNZ, take a bow said:

The B in BNZ is truly Bravo. While the other banks marketers mull over pretty pictures.

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.