Kiwi bank BNZ launches 'Be Good With Money' campaign via Colenso BBDO New Zealand

money.jpgNew Zealand: BNZ has recently launched a new campaign entitled 'Be Good With Money' via Colenso BBDO New Zealand.

For three weeks "Money is Good" and "Money is Bad" statements appeared around New Zealand, as well as two unbranded films playing on television and cinema. Who was behind the campaign was a well-kept secret (even from BNZ staff), to create maximum interest and talk about the subject of money, without influencing it with the bank's involvement.

Colenso BBDO New Zealand then revealed it was indeed BNZ, with outdoor, press and a 90 second film that wove the "good" and "bad" tease films together.



Are our banks seeing this? said:

Very intelligent films, beautifully crafted.

BNZ, take a bow said:

The B in BNZ is truly Bravo. While the other banks marketers mull over pretty pictures.

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