Hae Seong Jeong joins Y&R Korea as MD

Y&R Asia has appointed Hae Seong (HS) Jeong as Managing Director of the Y&R Korea office.

The appointment comes as Marten van Pelt, President of Y&R Korea, relocates back to New York.

HS Jeong has spent the last four years with Buzz Connection, a digital marketing company specializing in creating viral content and media, of which he was one of the four co-founders. Through effective creative and media usage, it was appointed as digital/viral agency for many major clients including Merrell, K-Swiss, Lecaf, GM and Club Med.

Prior to that Jeong spent over a decade with TBWA in Seoul, most recently as Group Account Director on brands such as SK, Mirae Aseet, Standard Chartered, Apple, adidas and SK Telecom. Under his tenure, brands won outdoor campaign of the year in 2004, and best ads in 2005 and 2006 at the Korea Advertising Festival. Jeong was previously with EURO RSCG, and JWT where he started out as a media planner before moving into account management.

Commenting on the appointment, Matt Godfrey, President Y&R Asia said, “HS has the personality, vision and outlook to lead Y&R Korea in the spirit in which it has begun, as an open, creative, collaborative and fun place to work that brings great global perspective and thinking to our clients. Marten has done a phenomenal job in Korea and we wish him all the very best.”