The road to the top with Guinness: made of more
October 15 2012, 9:35 am | | 7 Comments
Nicely crafted print and poster work for Asia Pacific Breweries/Diagio from BBDO Proximity Singapore that shows the road to the top for a rock star.
Credits – Chief Creative Officer: Danny Searle. Executive Creative Director: Scott Walker. Creative Directors: Primus Nair, Douglas Goh. Copywriter Primus Nair. Art Director: Douglas Goh. Photographer Cedric Lim, Egg Productions. Illustrator: Jeroel Leyble. Art Buyer: Jowie Luo.
7 Comments
Drink a pint of stout and you can become a rock star? Come on. Made of more? What more? Needless to say, it is very 90s.
Reminds me of samsonite
Nice art. Incredibly boring.
This should do well in the CCA! don’t forget to submit for craft too.
This last year of advertising will be known as the age of little model scenes…
If this is the best a grand brand like Guinness can do these days, advertising is truly dead. Made of More? What fluff. How they could ever lose the positioning ‘Good things come to those wait’.
^
I can imagine the planning guy who changed that strategy: “Good things come to those who wait is great but I cant recommend it since you pay me shitloads of dosh and if I dont change it I wount be doing my job. So let me try to fuck up your brand with some deep insight. In Asia no one likes to wait….it’s the economic tiger of the world….we cant have a line that appears to hold them back. Asia waits for no one.” Bla bla blaaaaaaaaaaaaaaaa…..
Client: “That’s so great….lets use it for the whole world so it doesnt just look like Im just carrying on my predecessor’s legacy. Lets dump the greatest line in the history of this foul drink and go with this crap…Made of More….I love it.”