Grey Group HK sees the funny side of paper cuts

48436_3M_PaperCut_LittleRedHat.jpg3M Nexcare wanted to promote its cartoon series of plasters, which suffered from low awareness in the market. In this print campaign Grey Group Hong Kong targeted people who love comics and cartoons, urging them to watch out for paper cuts when they read comics.

Credits - Executive Creative Director: Keith Ho. Creative Directors: Kym Ma, jeff tsang. Art Director: Henry Kwok. Photographer: Jason To. Retoucher: In-between. Print Producer: Ken Yau.


Slice & Dice said:

A campaign targeted at people who love comics and cartoons. What's next? Bored housewives who read romance novels...lonely truck drivers who read race track weeklies. The mind boggles.

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