TBWA\Kuala Lumpur expands its F&N brand portfolio

F&N Interflavine has awarded TBWA\Kuala Lumpur its F&N Fun Flavours brand portfolio. This is in addition to F&N Seasons brand, which is currently handled by TBWA.

Jenny Wong, Assistant General Manager Marketing said, “The decision was made after a comprehensive evaluation process that involved F&N’s incumbent agencies. Through the years we have developed a strong partnership with TBWA\Kuala Lumpur working on the F&N Seasons brand. The additional brand assignment of F&N Fun Flavours is effective immediately.”

Aaron Cowie, CEO of TBWA\Kuala Lumpur said, “The agency is excited with the new assignment. Winning more business from an existing client is a clear testament to our winning philosophy – ‘Disruption’. It also underscores commitment to build our clients business together by way of successful partnerships and collaboration. We have worked with F&N for more than five years and are still very passionate about the brand.”