Expect the unexpected with an in-car camera
October 30 2012, 11:49 am | | 4 Comments
Part of a series of installations that depict the most unimaginable that could happen to a car.
This mysteriously bisected car is the first of its kind to be seen on the roads in Singapore. Curious onlookers and drivers were directed to a QR code they could scan to find out what had happened to the car.
Filmed from the perspective of an in-car camera, this is the first of three dramatised tongue-in-cheek videos created by DDB Singapore of unexpected events caught on camera. The videos drive home a safety message to drivers, that with an in-car camera you can expect to see the unexpected.
4 Comments
big brand, nice work. keep it up!
Another ‘light sabres really work’ ad?
http://www.youtube.com/watch?v=MAlrqif9b44
http://www.youtube.com/watch?v=1ff2lxcR2wQ
For a chicken ad from Publicis Mojo a long time ago. Won at Cannes as well I think.
Came out around the same time as the first youtube link from ‘I am your father’.
The chicken ad is far more of a rip-off of the MTV Christmas ad than this one. Pretty much a straight photocopy.