Expect the unexpected with an in-car camera

Half Car.jpgPart of a series of installations that depict the most unimaginable that could happen to a car.

This mysteriously bisected car is the first of its kind to be seen on the roads in Singapore. Curious onlookers and drivers were directed to a QR code they could scan to find out what had happened to the car.

VIEW THE FIRST VIDEO

Filmed from the perspective of an in-car camera, this is the first of three dramatised tongue-in-cheek videos created by DDB Singapore of unexpected events caught on camera. The videos drive home a safety message to drivers, that with an in-car camera you can expect to see the unexpected.

4 Comments

loveit said:

big brand, nice work. keep it up!

Seen it said:

For a chicken ad from Publicis Mojo a long time ago. Won at Cannes as well I think.

Came out around the same time as the first youtube link from 'I am your father'.


A flotilla of plagarised ads said:

The chicken ad is far more of a rip-off of the MTV Christmas ad than this one. Pretty much a straight photocopy.

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