CB Live Video: Lee Clow and Jeff Goodby in first ever 'Creative Legend' session at 2012 Caxtons

Screen shot 2012-10-13 at 3.03.02 PM.jpgAustralia: Caxtons 2012 delegates in Australia had the unique opportunity to put questions to two of the greatest figures in the modern advertising era, Lee Clow (left) and Jeff Goodby, at the first ever 'Creative Legend' session, held at this year's event.
Clow, the chairman and global director of TBWA\Worldwide, made a virtual appearance on the Caxtons stage via a live stream, joined by Jeff Goodby, co-founder of Goodby Silverstein & Partners, in conversation as part of the session. The Caxton Weekend celebrates the best in Newspaper advertising and is being held this weekend on Hamilton Island off the coast of Queensland.

Clow shared with Caxtons delegates some of the experiences that have shaped his extraordinary career, including stories of his close collaboration with the late Steve Jobs, with whom he developed the legendary '1984' ad campaign that was pivotal to the creation of the Apple brand.

Delegates were able to submit their questions to Clow and Goodby in advance of the 'Creative Legend' event.

Goodby by Seese.jpgGoodby (left) completely revitalised the US milk industry with a simple question: "Got Milk?", a slogan that has since become part of everyday American vernacular. The campaign made its debut in 1993 and is still running today.
Both Clow and Goodby are stars of the Emmy Award-winning 2009 film about the ad industry, Art & Copy.

Goodby, who is attending Caxtons 2012 as an international speaker alongside Goodby Silverstein & Partners managing partner Derek Robson, also addressed delegates in a separate session.


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