BETC and Acne create sleepy artwork

robot 01.jpgOne of BETC Paris' latest projects is the Ibis Sleep Art campaign. The agency teamed up with the Swedes from ACNE production and created a robot that turns your sleep into pieces of art. During an event last week, a bed was installed on BETC's rooftop, where a young woman was sleeping as the robot painted her sleep live, in front of invited guests.

VIEW THE CONCEPT


IBIS1.jpgIBIS 2.jpgAs a part of its transformation process, the Ibis hotel chain are changing all their beds to new ones - happy sleep and comfortable beds have shown to be one of the key criteria for people choosing budget hotel.

To promote this BETC equipped the new beds with sensors, connected to a robot. The sensors capture the sleeping beauty's movements, temperature and noises (beware snorers..). This decides the movements of a robot that with paintbrushes and acrylic paint puts the movements of your sleep on canvas. During the nights, the robot will be placed in the reception of the hotels for everyone to enjoy its live performance.

The robot will travel from Paris (8-23 October), to Berlin (6-11 November) and London (14-23November). Ibis Facebook fans can compete to win a night in one of the beds: 

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