Bestads Top 6 of the Week reviewed by Matt Kemsley, founder/CD, JMK, Sydney

I'm going to go for Cow & Gate because it's nice and simple. It's thirty seconds too long, but the target market will lap it up (boom tisch). My runner up is The Undeading. Good message, good execution. There's a couple of other obvious contenders in this batch but for me they are just way too complicated.
My favourite press ad, in fact the best of everything I saw, is Fujifilm Finepix HS20EXR: 360. Beautifully simple. It looks rather old fashioned but that's probably because it's got an idea in it. My runner is up Ikea Bulb. If this ad is true then I want some of these lightbulbs.

Not keen on any of them really. I'll have to go with the TGV Brussels poster/event/thing. I'm normally quite cynical about videos showing agency staff wandering through the streets pretending to see a poster for the first time, but having said that, this one has a simple, sweet idea at it's core. Runner up is Guinness. I love Guinness and I love great craft and this has both.

I've chosen Kit Kat. Again it's simple. A cheeky little moment, which is what Kit Kat is all about. My runner up is Spotto by Nissan. The family and I recently drove from Darwin To Uluru and at times this would have been very useful.

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