British Airways builds US icons out of push-pins

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BA Push Pins - Statue of Liberty.jpgBBH Asia Pacific has created a print campaign using push-pin art to create life-size images of iconic destinations in the US for British Airways.

The campaign captures the scale of US destinations accessible to passengers flying British Airways from India – en route to the US via London. Award-winning artist Wesley West used over six thousand regular push-pins to create the images, painstakingly choreographing each pin to allow for an arresting 3D effect.

Renowned still life photographer and long time BBH friend Leon Steele then brought the three six – foot tall images to life – creating movement and depth – to the iconic Statue of Liberty, the San Francisco Golden Gate Bridge and a Rodeo moment.

Said Andy Grant, Associate Creative Director: “We wanted to bring to life American destinations in a way you’d never seen before. We used push -pins that are symbolic of destinations on maps to build famous and iconic US visuals – brought to life in an original artistic way. The three pieces became art in their own right with everyone wanting to hang them on their walls.”

Said Niall O’Gorman, Marketing Lead, British Airways Asia Pacific: “North America is a key market for India and together with our alliance partners we fly to over 200 destinations in United States and Canada. We were looking for a really innovative way to showcase our route strength in a simple yet compelling manner and demonstrate that we truly had ‘ North America covered’ whether flying to the east, west coast or anywhere in between.

Credits

Regional Executive Creative Director: Steve Elrick

Executive Creative Director: Scott McClelland

Business Director: David Webster

Account Manager: Sheila Melbye/ Genevieve Seah

Account Executive: Jade Cheng

Planning Director: Frank Reitgassl

Creative Director: Peter Callaghan

Associate Creative Director: Andy Grant

Copywriter:  Lim Chiao Woon

Print Producer: Lesley Chelvan

Photographer: Leon Steele

First Assistant: Steve Redfern

Artist: Wesley West

Production Agency: Wyatt-Clarke & Jones

Producer: Karys McEwen

Retoucher: Don Russo

BA Push Pins - Golden Gate.jpgBA Push Pins - Rodeo.jpg