British Airways builds US icons out of push-pins

BA Push Pins - Statue of Liberty.jpgBBH Asia Pacific has created a print campaign using push-pin art to create life-size images of iconic destinations in the US for British Airways.

The campaign captures the scale of US destinations accessible to passengers flying British Airways from India - en route to the US via London. Award-winning artist Wesley West used over six thousand regular push-pins to create the images, painstakingly choreographing each pin to allow for an arresting 3D effect.

Renowned still life photographer and long time BBH friend Leon Steele then brought the three six - foot tall images to life - creating movement and depth - to the iconic Statue of Liberty, the San Francisco Golden Gate Bridge and a Rodeo moment.

Said Andy Grant, Associate Creative Director: "We wanted to bring to life American destinations in a way you'd never seen before. We used push -pins that are symbolic of destinations on maps to build famous and iconic US visuals - brought to life in an original artistic way. The three pieces became art in their own right with everyone wanting to hang them on their walls."

Said Niall O'Gorman, Marketing Lead, British Airways Asia Pacific: "North America is a key market for India and together with our alliance partners we fly to over 200 destinations in United States and Canada. We were looking for a really innovative way to showcase our route strength in a simple yet compelling manner and demonstrate that we truly had ' North America covered' whether flying to the east, west coast or anywhere in between.

View the 'making of' British Airways push-pin art campaign.

Credits
Regional Executive Creative Director: Steve Elrick
Executive Creative Director: Scott McClelland
Business Director: David Webster
Account Manager: Sheila Melbye/ Genevieve Seah
Account Executive: Jade Cheng
Planning Director: Frank Reitgassl
Creative Director: Peter Callaghan
Associate Creative Director: Andy Grant
Copywriter:  Lim Chiao Woon
Print Producer: Lesley Chelvan
Photographer: Leon Steele
First Assistant: Steve Redfern
Artist: Wesley West
Production Agency: Wyatt-Clarke & Jones
Producer: Karys McEwen
Retoucher: Don Russo


BA Push Pins - Golden Gate.jpgBA Push Pins - Rodeo.jpg


4 Comments

Pinhead said:

Simple
Classy
To the point.

Pointy said:

That 'covered' pun is beyond bad.

And didn't Ogivly Singapore do an ad with red pins for DHL a few years back? They covered the whole world.

What's the point said:

A lot of effort to make one small little point.

Pinhead said:

Hey, they borrowed the leftover pins from the DHL 'map' poster; which was from the leftover pins from the Land Rover ad in the UK.

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.