BBH Asia Pacific creates cheeky Lynx tactical ad to respond to Hong Kong billionaire's plea

Lynx_Cecil.jpgLynx Hong Kong appears to have taken on Cecil Chao's plea for a man to woo and marry his gay daughter and receive HKD $500 million in return. In a tactical ad -  and on its Facebook page, Lynx suggests a spray of the Lynx Effect could give them a better chance of wooing Gigi Chao and picking up a cool HK$500 million.

The story has created chaos in the blogosphere with  Gigi receiving over 1500 social media messages - 200 of them being proposals - from Nigeria, to Turkey, to Oklahoma. Even Borat (Sascha Baron Cohen) has got in on the act, saying that his next film will be a version of the story.
To date, none of her suitors have tried the Lynx Effect.

Credits - Agency: BBH Asia Pacific, Singapore. CDs: Steve Elrick, Peter Callaghan. Copywriters: Daniel Ko, Steve Elrick. Senior Art Director: Andy Grant. Business Director: David Webster. Planning Director: Frank Reitgassi.


* said:

* Conditions apply.

gi-gi's Dad said:

Those BBH'ers seem to be on a tactical ad mission!!!

Shame said:

For BBH's standard, surely this can be done better. Why does this BBH office always end up taking cheap shots. This is so far away from New York's effort with Susan Glenn.

ShameyWhiney said:

Cheap as in... this is a quick spontaneous tactical ad capitalising on something in the news ... versus $4 million dollar, 90 second tv spot with kiefer sutherland?

Yeah why do you that BBH Asia?!!

Whotoldyouitcosts4million? said:

You're missing the point. So what if it costs 0 cents it looks like a student's work.

I like it. Conditions apply. said:

This is a good ad. Or would be if it appeared in the papers the next day. The article above avoids the specifics of where and when it actually ran, other than on the Facebook page. It has certainly taken its time to appear on the blog.

Topical advertising has to be ... well, topical.

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