Asia picks up Silver and two Bronze gongs at the global Jay Chiat Awards for Strategic Excellence

Jay Chiat.jpgThe 4A's, the leading trade association for the US advertising industry, has just wound up its third annual Strategy Festival, where some of the most innovative and effective case studies were presented and awarded.
 
During the festival, the 4A's also announced this year's recipients of the global Jay Chiat Awards for Strategic Excellence, following a record number of submissions in 10 categories ranging from creative technology and social media to brand experience.

Asia managed one Silver and two Bronze awards. Silver was awarded to Ogilvy & Mather, Shanghai - The North Face "Finding True North" and Bronze was awarded to Lowe Thailand - Mercedes Benz "Saying No to Sleaze" and Ogilvy & Mather, Mumbai - Breakthrough "Saving Women From Domestic Violence".
All the winners are detailed here.

"Competition to win these awards gets more intense every year," said Nancy Hill, President-CEO of the 4A's. "We are continually looking to raise the bar in defining what represents great strategic thinking and have been very pleased by the reaction from the advertising community."
 
Attendees heard presentations and ideas from brand marketers such as Cole Haan and Mondelez International, and from account planning gold winners about how they delivered best-in-class campaigns using social media and technology.
 
Additionally, some 350 attendees, many of whom were account-planning professionals, agreed to take part in a workshop that will add real-life value to Code for America, a  non profit that uses technology to help government work better.
 
"Citizens have a tendency to confuse politics with government, which detracts from their appreciation of what government does, particularly at the local level," said Jennifer Seidel, EVP, Agency Relations and Education at the 4A's.  "We wanted to harness the collective brainpower of our conference to figure out how we can improve the relationships between local governments and their constituents."
 
On Thursday, attendees broke into teams to work on Code for America's brief in which they had only a few hours to work together to provide strategic ideas to a panel of judges including Tim O'Reilly, O'Reilly Media, Beth Noveck, former Deputy CTO of the United States, Anne Milgram, former Attorney General of New Jersey, Kevin Slavin, founder of Area/Code, Tim Dierks, former Google engineering lead, and Owen Washburn, Brookings Institution.

Meanwhile, from a record number of short-listed entries for the Jay Chiat Awards, the 4A's gave out 47 medals in all. Gold winners included: Interpublic's R/GA New York, CP+B; Ogilvy & Mather, London; Leo Burnett; McCann New York; BBDO New York; DDB Brasil; Cramer-Krasselt; Mindshare and JWT Atlanta.
 
These global advertising awards honor strategic thinking and recognize professionals who have developed strong, innovative insights and initiated their work through creative campaigns that inspire both consumers and business.  The judging panels were comprised of top industry thought leaders.

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