Adidas NEO label announces Justin Bieber as new style icon part of its 'Live Your Style' Spring/Summer 2013 campaign via iris Worldwide

302681_481598831880432_253340171_n.jpgAdidas NEO label has appointed global phenomenon and POP/R&B superstar Justin Bieber to front its season campaigns under its 'Live Your Style' positioning, with Spring/Summer 2013 to debut in February via iris Worldwide.

Click here to see the campaign via Facebook.

Click here to visit the adidas NEO website and campaign.
To celebrate this two-year partnership until end-2014, teens worldwide can hunt down the superstar's exclusively customised NEO gold sneakers online in a bid to win a pair and meet Bieber on tour.

As well as sporting his favorite NEO looks, Bieber will make appearances for the label in its major markets throughout 2013 and share its latest news and collections through his vast social media reach. Teens will be able to shop for his favorite NEO looks and personally selected styles for each season.

Talking about the news, Bieber spoke of NEO, the newest addition to a brand he has always loved.

Says Bieber: "I found a real connection with NEO because it is about fashion, freedom and being true to who you are. With my new album, Believe, I am spreading the message of believing in yourself. The first step is showing who you are, and one of the great ways to showcase yourself is through fashion. For me style is an adventure, something to have fun with and NEO believes this too."

To mark the appointment, adidas NEO Label and Bieber launched a competition to find his NEO sneakers online in the Find My Golden Shoes challenge. Pictures of Bieber's exclusively customised NEO gold sneakers that he is wearing during his Believe World Tour concerts are hidden online. Daily clues will be posted on NEO's Facebook site leading searchers to find the NEO gold sneaker images hidden in a different site on the Internet each week. By solving the clues and finding the picture, a code will be available for successful sleuths to submit to NEO's Facebook site. If the code is entered correctly, entrants will be in the running to win daily and weekly prizes.

One lucky entrant each week over five weeks will win a pair of the NEO gold sneakers and an all-inclusive trip to meet Bieber on tour in Miami. Entrants will also have the chance to win daily prizes of NEO goodies.

Hermann Deininger, chief marketing officer adidas Brand, said Justin Bieber possesses an undeniable young, fun spirit and energy that embodies the adidas NEO Label.

Says Deininger: "Justin makes his mark in his own bold and expressive way through fashion, music and style. Justin will help us spread the spirit of NEO worldwide and showcase the brand's sports and lifestyle inspired apparel and footwear silhouettes."

adidas NEO Label is one of the proud sponsors of Justin Bieber's "Believe" world tour 2012/2013.

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