ADFEST 2013 is connecting the dots - three day festival to be held March 17-19, 2013 in Pattaya

ADFEST 2013!.jpgAdFest's 2013 three day festival will be held from Sun 17th - Tue 19th March 2013 at the Royal Cliff Hotels Group, Pattaya.

The 2013 theme will be "Connect the Dots", which will provide ideas, knowledge and tools to help delegates build foundations, conversations and connections for brands across the world of creative communications.

"Next year's theme reflects how so many aspects must be tackled in today's communication strategies. Creatives and marketers must connect with increasingly savvy consumers in a meaningful way through a relevant medium and must always remember they're communicating to real people. The challenge is connecting all these dots creatively, objectively, and effectively," says Vinit Suraphongchai, Chairman of the AdFest Working Committee.
Adds Jimmy Lam, president of AdFest: "Linear marketing strategies are no longer viable for marketers. People are devouring and using more and more media in different ways as our technology-hungry world evolves. The continuous innovations and new products we see on the market year after year are exciting but also require clever thinking, re-invention and networked creative solutions in order to keep brands in never-ending conversations with consumers and ensure that they always connect, collaborate and communicate in a relevant way."

"We are very pleased that this year, Stanley Wong (anothermountainman) & his team from 84000 Communications, has created the AdFest 2013 icon, which is a wonderfully colourful, graphic and flexible design that finds the perfect pitch for our theme."

"People are dots. Mediums are dots. Ideas are dots. Markets are dots," explains Stanley Wong (anothermountainman) on the idea behind the design of the icon. "Colours of cultures are dots. AdFest, Connect the Dots."

For further information, please visit here.

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.