Slap scene goes wrong for men's face wash

Vaseline.jpgA slap scene gone wrong and the return of a crazed film director are the latest humorous highlights in Vaseline Men's new regional TVC for its men's face wash created by BBH Asia Pacific.

This second installment of the Vaseline Men's TVC campaign features the re-launch of the Vaseline Men's Face Wash product range.


The TVC is the second in a series featuring an angry eagle-eyed director on the set of his own television commercial. This time he can't seem to get his protégé to slap her lead actor boyfriend in a film scene.
Upon demonstrating a perfect slap, the director is horrified to find an oily palm at the end of his actions.

He quickly hands the lead actor the new Vaseline Men Antispot Whitening Oil Control Face Wash - leaving the actor's skin bright and oil free.

Tinus Strydom, Creative Director, BBH Asia Pacific said, "Face wash ads are normally all science and ingredients and steely looks to camera. Well we slapped the crap out of that cliché."

Sebastian Devoto, Vaseline Global Marketing Director added, "Our latest Vaseline Men's Face Wash campaign is a good example of how the creative execution has perfectly dramatized the product benefit"

The campaign is now running in both Thailand and Malaysia.

Credits -  Regional Executive Creative Director: Steve Elrick. Creative Director: Tinus Strydom. Art Director: Kenneth Foo. Copywriter: Alexander Lim. Producer: Richard Mayo-Smith. Account Director: Midori Watanabe. Associate Account Director: Joanna Yeo. Account Executive: Manavi Sharma. Production Company: Phenomena. Director: Top. Post House: The Mill. Audio Post Production: Neon Sound. Music Composition: Song Zu.

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