October 2012 Archives

The Hindu1.jpgThe Hindu has released a new advertising campaign - Classroom. The campaign created by Ogilvy & Mather South India expresses The Hindu's point-of-view on yet another issue simmering among Indian youth.


In this commercial, India's leading English national daily, turns the spotlight on Indian politicians; specifically, on the poor example of governance that is being set for a brand new generation. It's often said that the future of India rests on young shoulders. However, this generation is largely disillusioned by the way the nation is run. With very few political icons to look up to, if any, there exists a real danger of a country not attracting the best and brightest of the generation, to lead it towards prosperity and glory.
Connie Chan.jpgThe managing director of MEC Connie Chan has officially taken over the Presidency of the Singapore 4As (Association of Accredited Advertising Agents), making her the first woman President in the history of the 64 year-old Association.
With 18 years of local and international Media Advertising experience, Chan (left) has a unique career profile in Singapore.  She was a founder member of MEC Global Solutions, Asia's first and still the largest and most successful specialist company providing international planning and management services for multi-market clients.
BEN&O-web.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judges are Olivier Lefebvre and Benjamin Marcha (left), creative directors at CLM BBDO in Paris.


Grey Group HK sees the funny side of paper cuts

48436_3M_PaperCut_LittleRedHat.jpg3M Nexcare wanted to promote its cartoon series of plasters, which suffered from low awareness in the market. In this print campaign Grey Group Hong Kong targeted people who love comics and cartoons, urging them to watch out for paper cuts when they read comics.

Credits - Executive Creative Director: Keith Ho. Creative Directors: Kym Ma, jeff tsang. Art Director: Henry Kwok. Photographer: Jason To. Retoucher: In-between. Print Producer: Ken Yau.
billboard being removed.jpgAustralia: Greenpeace is demanding John West clarify whether it was involved in a decision by a small family-owned company to remove a billboard targeting the company near its head office in Melbourne.
Independent Outdoor Media (IOM) confirmed the Greenpeace 'Reject John West' campaign was cut short yesterday following 'commercial pressure' but would not be drawn on the exact nature.

Click here to visit the Reject John West website.
Screen shot 2012-10-31 at 10.32.40 AM.jpgAustralia: Chinese electronics brand Changhong is out to break into the mainstream in Australia with the launch of a new advertising campaign via 10 feet tall, Melbourne, designed to increase awareness of the brand at the retail level.

The brand promises the latest technology at very affordable pricing.

Ghost.jpgY&R Thailand has launched a spooky smartphone app in time for Halloween for client Bacardi, the app that enables smartphone users to take photos of ghosts. Called 'Ghost Shutter', its success led to the development of 'Ghost Shutter The Exorcist'.

The 'Ghost Shutter The Exorcist' app, available for both Android and iOS, uses AR technology, Google Maps, and other digital wizardry, to notify smartphone users when ghosts are nearby and requires users to exorcise ghosts in three ways: by splashing holy water, casting a spell or drawing a symbol.

Connect with Chuck this Halloween

CHUCK BOARD.jpgThe Chuck Board is Chupa Chups' spin on the Ouija board, but instead of connecting with the dead, it allows you to connect with Chuck - Chupa Chups' silent mascot that personifies all things 'less serious'.


Part social network, part search engine, the Chuck Board developed by BBH Asia Pacific allows you to ask Chuck your long-held questions, like "Will the world really end on 21/12/12?" and "Am I adopted?"
Tempo.jpgPublicis Hong Kong have launched a new integrated advertising campaign for Tempo Toilet Paper emphasizing the perfect combination of softness and strength manifested in the new product.

The 'Perfect Man' campaign supports Tempo's new innovative 3-ply 'SoftStrong' technology, at the same time capturing the true essence of Hong Kong people in a highly emotional way.


Mtvc screen shot 4.jpgHakuhodo Communications Asia has developed an integrated campaign to drive preference for Canon's EOS M range.

The EOS M range also known as the interchangeable lens camera (ILCs). This new category sits comfortably between full-fledged DSLRs, and compact cameras, which are handy point-and-shoot types with built-in lenses designed for casual users. ILCs give users the option of being able to choose different lenses while maintaining a relatively compact body - as they do not have the mirror viewing system used in DSLRs - and yet offer high picture quality.
shesaysSG.jpgAn award-winning organization running free mentorship and events to women in the creative and marketing businesses is launching in Singapore to help more women get to the top!

Founded in March 2007 in the UK, SheSays furthers women's careers in creative and marketing businesses and now operates in over 20 cities around the world. SheSays holds events where top females in the industry share their thoughts and help people work their way up. SheSays Singapore is the first chapter in Asia and is organised by Grace Clapham, Camille Schu and Natalie Copuroglu.

Grace Clapham is Lead Curator for TEDxSingapore Women 2012, Co-Founder Secret {W} Business, the latest network for aspiring and current women entrepreneurs within Singapore, Director of Agent Grace - a marketing and brand management agency working with SME's and start-ups, Co-Organiser Creative Mornings Singapore and is passionate about building a more vibrant creative economy within Asia Pacific and more top quality talent.
Surf.jpgLowe Philippines has launched two digital projects for Surf, across both fabric conditioning and fabric cleansing lines.

The Surf Fabric Conditioner Aromatherapy line's launch in August was accompanied by Lowe's "Me O'Clock ni Mommy" Facebook campaign. The work aimed to create a strong emotional connection between brand and online community, encouraging hardworking mothers to take some time off for themselves and share their experiences with other moms. A simple app let moms post and decorate their pictures on the Surf Facebook page, and express how they like to spend their "me time." The app gives each image a mood to correspond with the Aromatherapy variants.

Expect the unexpected with an in-car camera

Half Car.jpgPart of a series of installations that depict the most unimaginable that could happen to a car.

This mysteriously bisected car is the first of its kind to be seen on the roads in Singapore. Curious onlookers and drivers were directed to a QR code they could scan to find out what had happened to the car.


Filmed from the perspective of an in-car camera, this is the first of three dramatised tongue-in-cheek videos created by DDB Singapore of unexpected events caught on camera. The videos drive home a safety message to drivers, that with an in-car camera you can expect to see the unexpected.

Stop dead men voting in The Philippines

Zombie.jpgMore often than not, the dead are more enthusiastic in voting than the living. In the Philippines, one form of electoral cheating is using a dead person's name to vote, thus the "living dead" votes sometimes outnumber the votes cast by the actual living voters.


Take a trip to the world in one city, Hong Kong

Hong Kong2.jpgThe Hong Kong Tourism Board wanted to attract young tourists from short-haul markets to visit Hong Kong. Grey Hong Kong leveraged the idea "every moment, a different world" to show potential tourists that in Hong Kong, there is something new and fantastic to discover every moment.


BBH Asia Pacific and Axe takes you places

Axe.jpgAxe has launched a regional brand campaign with BBH Asia Pacific aimed at getting back to basics. Giving guys a good time and getting them to live more interesting lives, to boldly step out and see where it takes them.

All campaign elements lead to the app, Axe Dare which is designed to get people off the couch and doing stuff. The App pits you against friends in a series of fun, interesting and flirtatious challenges dares.
Screen shot 2012-10-28 at 11.04.34 PM.jpgWinners will be announced at Global Awards Events in New York and Sydney.

The Global Awards, honoring creative and marketing excellence in worldwide healthcare communications, has announced the Finalists for the 2012 competition, with 177 Finalists making the cut from 17 countries around the globe.
Asia's healthcare agencies received 12 Finalist nominations in this year's Global Awards.

McCann Health Singapore and McCann Health Communications/McCann Worlgroup Japan each earned 3 Finalists; McCann Healthcare China received 2 Finalists; Beacon Communications k.k Japan, McCann Worldgroup Japan, Epigram Singapore and Moving Bits USA Inc all received 1 finalist.
Screen shot 2012-10-29 at 11.05.11 AM.jpgJeff Goodby and Rich Silverstein from Goodby Silverstein & Partners, San Francisco have created a web film featuring school children singing a song lamenting where the world will end up if their parents don't vote for Obama.

Goodby (below left) wrote the song (despite being a registered Republican) and Silverstein served as the art director.

Jay Chiat.jpgThe 4A's, the leading trade association for the US advertising industry, has just wound up its third annual Strategy Festival, where some of the most innovative and effective case studies were presented and awarded.
During the festival, the 4A's also announced this year's recipients of the global Jay Chiat Awards for Strategic Excellence, following a record number of submissions in 10 categories ranging from creative technology and social media to brand experience.

Asia managed one Silver and two Bronze awards. Silver was awarded to Ogilvy & Mather, Shanghai - The North Face "Finding True North" and Bronze was awarded to Lowe Thailand - Mercedes Benz "Saying No to Sleaze" and Ogilvy & Mather, Mumbai - Breakthrough "Saving Women From Domestic Violence".

A Map of The Advertising World

By Scamp creative director Simon Veksner

Have you ever seen one of those altered maps known as a 'cartogram'?
Here's one: Map of the world with each country sized according to its GDP, rather than actual land area.

Screen shot 2012-10-29 at 8.37.44 AM.jpgLong-time readers of this blog will know that I have a fondness for maps, charts, and statistics. If that makes me a geek, well... um... it's cool to be a geek nowadays, no?

Anyway, I was mucking about with a freeware image editing program called Gimp last night, and decided to use it to create an advertising cartogram.

NISS_1.jpgTBWA\Kuala Lumpur has picked up the advertising duties for NEXUS International Schools, Putrajaya and Singapore.
Part of the Taylor's Education Group, NEXUS International Schools called for a pitch earlier this year that saw TBWA\Kuala Lumpur pitted against two other Singapore based agencies.
On selecting TBWA\Kuala Lumpur, B.K. Gan, President of the School's Division for Taylor's Education Group commented, "TBWA\Kuala Lumpur gave us a clear and unique advertising strategy that embraced the teaching philosophy of NEXUS International Schools coupled with a proposal that effectively integrated advertising with digital and PR. We're looking forward to this partnership."
Tim Yew.jpgDDB China Group has appointed Timothy Yew as Director of Operations. His appointment marks a move to strengthen the Group's refreshed business and service delivery model that relentlessly focuses on integration and driving creative business solutions for clients.

Yew (left) will manage all operational aspects, including a more seamless and streamlined creative, technology and production operations. Yew's appointment will help clients, as well as DDB China Group itself, to achieve increased product quality, timeliness and staying on budget. Yew will be based in the agency's Shanghai office.

Yew's career spans various client and agency roles, working in regional marketing, product, and operations for Digital Equipment Corporation, 3Com, Intel Corporation, SESAMi, LatticeKey Solutions, as well as agency roles at Weber Shandwick and Upstream.

An industry 'intraprenuer,' Yew has built a range of business competencies from heading up new business divisions within a network / established core business; to managing multi-teams across new departments, as well as scaling teams across the region.

Dentsu Manila give you a clearer picture

Radio.jpgWe have seen what blurriness can do to a picture. Now we're about to hear how inconvenient it could be in this radio campaign from Dentsu Manila for the Panasonic Lumix S1 with optical image stablizer.


Credits - Executive Creative Director: Noel San Juan. Producer: Datu Gallaga. Head of Copy: Griffey De Guzman. Group Account Directors: Joee Manalo, Titus Arce. Account Director: Grace Hilario. Account Manager: Ceska Mendiola.
lockoffamily.jpgA performance art event created for the Shanghai Clover Children's Rehabilitation Training Centre, and titled "the Lock of a Family", was held recently at Moon Ship (originally the Saudi Arabia Pavilion at Shanghai World Expo).

The event was designed to raise awareness of autistic children and their families, and was created by Fan Ng, Executive Creative Director and Forest Yang, Group Creative Director of Saatchi & Saatchi Shanghai.

F&F1.jpg23OCT_Photos_Page_13.jpgThis week the Fred & Farid Group officially opened their new office in Shanghai.

"Our entire career has been built abroad, first in London and then in the United States. Nowadays, nearly 50% of the group's revenue comes from international brands, for international campaigns managed from Paris. So it was rather natural for us to give thought to expanding the group physically outside France. Our Creative Director, Feng Huang, has been working with us for the past ten years. We've been working with him to prepare this Chinese project over the past five years," said Fred & Faird.

Their new office has been set up in a 1000 m2 warehouse in Shanghai and is a 100% digital agency (mobile and social media).

The office has already started working for ten groups within China: L'Oréal, LVMH, Pernod Ricard, Oxylane, Yves Rocher, Interparfums, Vicomte A, the Chinese digital group Sohu and another, European group that, for strategic reasons, wishes to keep its expansion in China strictly confidential for now.

Playin' with my friends at IKEA

IKEA Making of.jpgThe new IKEA "Playin With My Friends" television commercial from Mother London has been getting rave reviews around the world - including the best TV ad of the week on Bestads.


Released just hours ago is the "Making Of" video that give a perspective of the commercial from one of the main actors in the spot.

DAF-header.jpgChina is the best performing country at the 2012 Digital Asia Festival with 31 shortlists. The Festival which incorporates the Digital Media Awards, has announced the shortlist ahead of the Award show which will take place in Beijing in just under two weeks' time.

Over 600 entries were received into the awards, of which 105 pieces of work from 12 countries have been shortlisted by the jury. Following China is Australia and Singapore both with 13 shortlists.

Download the shortlist: Digital Asia Festival 2012 Shortlist.xlsxt

2012 Shortlisted entries by country: Australia 13, China 31, Chinese Taipei 1, Hong Kong SAR 8, India 10, Japan 6, Malaysia 1, New Zealand 7, Philippines 9, Singapore 13, South Korea 1, Thailand 5.

Lowe Malaysia secures yogen früz business

yogen fruz cup.jpgLowe Malaysia has been awarded a contract with Timeless Commitment Sdn Bhd, for frozen yoghurt brand yogen früz.
The agency will initially drive countrywide, through-the-line communications for yogen früz, to establish brand presence in Malaysia, and drive traffic to retail outlets. The work was awarded following a credentials presentation.
Established in Canada in 1986, yogen früz is a world leader in its category, with over 1300 outlets operating across 35 countries. New venture Timeless Commitment holds the master franchise for Yogen Früz across Malaysia and Brunei.

AdFest Collective stamps its mark for 2013

ADFEST Collective Stamps its Mark.jpgAdFest 2013 is building up to its launch date with added energy as the newly-formed AdFest Collective starts to make its presence felt and planning gets underway for the event, to be held from 17-19 March 2013 at PEACH (Pattaya Exhibition and Conference Hall), The Royal Cliff Hotels Group, Pattaya, Thailand.

Says Jimmy Lam, President of AdFest, "AdFest is a well-respected and well-attended event in the creative calendar. It is a strong voice that passionately represents the ideas and innovation that originate from Asia and as such, it must always reflect the demands and needs of its peers. By inviting industry members of the AdFest Collective to come together and contribute to our agenda every year, we ensure that the event will always remain fresh, relevant and in demand."

TBWA\Kuala Lumpur expands its F&N brand portfolio

FnN 325ml cans.jpgF&N Interflavine has awarded TBWA\Kuala Lumpur its F&N Fun Flavours brand portfolio. This is in addition to F&N Seasons brand, which is currently handled by TBWA.
Jenny Wong, Assistant General Manager Marketing said, "The decision was made after a comprehensive evaluation process that involved F&N's incumbent agencies. Through the years we have developed a strong partnership with TBWA\Kuala Lumpur working on the F&N Seasons brand. The additional brand assignment of F&N Fun Flavours is effective immediately."
dp1-thumb-400x212-84470.jpgAustralia: Virgin Mobile Australia has revealed that its most recent brand campaign 'Fair Go Bro' which saw Brad Pitt's unknown younger brother given a 'fair go' has outperformed all other previous campaigns for the telco in their 12 year history.

Says David Scribner, Virgin Mobile Australia's marketing director: "We had our biggest sales quarter ever, our biggest month ever and we have held industry leading retention throughout this campaign. Our goal was always to accelerate our position in the marketplace against the 'big three' and we have achieved that."

IKEA 2013 Catalogue Countdown - Spatial Design.jpgTo get people in Singapore and Malaysia excited about the arrival of the 2013 IKEA catalogue, Leo Burnett Asia Pacific created a unique IKEA countdown.

The 2013 IKEA Catalogue Countdown Room is a room in which furniture from the new IKEA Catalogue was used to form the numbers of the countdown - from 9, to 0.


But this countdown was not just about numbers. It was a nine-day event in three IKEA stores across Singapore and Malaysia designed to inspire moments around the new items in the IKEA catalogue. Beyond the numbered arrangement to reflect the countdown day, the countdown room also took on the designs for core areas of the home including 'Living Room', 'Kitchen', 'Children's room', 'Bedroom'.

This rooster rules the streets of Lucknow

ROOSTER.jpgPublicis Delhi have created this TVC for Talentube.com where a rooster gives everyone the slip in the narrow lanes of old Lucknow and in 45 degrees heat.


Call_for_Entry_pic.jpgThe Call for Entries to The Work 2012 is closing soon. It's FREE to enter, but we need your entries this week. Judging takes place next week so act fast.

Download the PDF Entry Kit with all the details here: The Work 2012 CALL FOR ENTRY.pdf  

Download the entry forms in Word format: The Work 2012 WORD ENTRY FORMS.doc

Now in its 11th year of publication, The Work is a 400+ page, hard cover publication that features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief Asia, The Work is recognised as the only true permanent record of creativity for the entire region. Included with the annual are 2 DVDs with all the accepted TV, Film, Integrated, and Radio acceptances. Acceptances in The Work 2012 continue to contribute points to The Campaign Brief Asia Creative Rankings.

There are two things that differentiate The Work 2012 from traditional award shows. Firstly, The Work is selective - to qualify for entry into the annual an ad or campaign must have already passed the test and been a finalist or winner at a recognised national or international awards show. Secondly, as entries are FREE, there are no wasted entry fees - only accepted work incurs the acceptance fee.
I have to say I loved everything about the IKEA spot by Mother London: Such a beautiful example on how crafting, art direction, character and music can make a simple idea, this powerful. Although it was a very hard decision to make considering my second choice (the O&M Singapore ad for ACRES), I must admit that "Playing with my friends" is extremely well (and playfully) executed around a good insight. It's cute, it's powerful, and most importantly, it feels right for people. When you have the perfect combination of genius storytelling and crafting, with a compelling insight for the real people out there, you can call yourself a winner.
WExterior2.jpgAfter 91 years in New York City, The Art Directors Club (ADC) has decided to move its annual Awards + Festival of Art and Craft in Advertising and Design to Miami in April 2013.

The 3-day festival, centralised in Miami's South Beach on April 2-4, 2013, will be based out of the W South Beach (above, left), the Shore Club and the New World Center. The festival will comprise hands-on, interactive, creative workshops throughout each day, parties at the W South Beach and the Shore Club by night, and the Annual Awards Gala celebration. The exact festival programming will be announced in coming months.
NAB2.jpgAustralia: The National Australia Bank (NAB) Stand-Ins, a team of NAB men and women who stand-in for your AFL Grand Final Day commitments, found themselves learning a range of new skills during the 2012 Toyota AFL Grand Final held at the end of September in Melbourne.

The competition, created by Clemenger BBDO Melbourne, gave 20 winners and their guests seats at the Grand Final (complete with all the trappings), while a NAB Stand-In went and fulfilled their game day obligations, no matter how obscure.

Cresta2.jpgLowe Singapore was the only agency from the Asian region to win at the 20th annual Cresta International Advertising Awards.

Lowe Singapore won in the radio category for their already highly awarded campaign for Samroc Colour Mixing Paint - The Language of Colour.


The Cresta Awards, launched in 1993 by Creative Standards International, counted the participation of 51 countries in this year's competition. A total of 261 ads, campaigns and interactive entries were chosen by approximately 100 top creatives for finalist honors. The juries for TV/Cinema/Online Film, Integrated Campaigns, Press, Outdoor, Design, Promotions & Incentives, Radio, Crafts, Direct Marketing and Ambient Media were held in 7 cities. In addition, a separate pre-selection jury (20 jury members from 13 countries) was conducted for Interactive entries.

Grey buys ArtM Communications Group China

ArtM logo4.jpgGrey Group Asia Pacific has signed an agreement to acquire, conditional on regulatory approval, a majority stakeholding in ArtM Communications Group, a leading full-service integrated communications company in China.

With a view to accelerating growth in one of the world's foremost emerging economies, the acquisition will bolster Grey's service capabilities and presence in China, as well as offer clients access to a wider portfolio of leading-edge multi-disciplinary marketing services supported by some of the most experienced providers in the industry.

Kay signs on as MD of Leo Burnett & Arc Malaysia

Robert Kay.jpgRobert Kay has joined Leo Burnett Malaysia and its sister division, Arc Worldwide, as its new managing director.

Tan Kien Eng, chief executive officer of Leo Burnett Group Malaysia said, "We have had amazing growth for the past 5 years, almost doubling an already large scale agency. This is the perfect time as we are at a stage where we need to strengthen our management team to ensure that we have the best people to take us on to the next phase of growth. Robert's vast experience in a variety of fields will be a plus in ensuring the company's growth".

Over the years Kay (above) has worked for a number of world-class companies including managing all aspects of marketing and product development for Australasia within a US$2.2 billion division of The Coca-Cola Company; as account leader for Saatchi & Saatchi in both the UK and Australia; and as leader of one of Asia's most awarded marketing-services companies. His most recent experience in Abu Dhabi as Managing Director for TBWA included working with the national airline of the UAE, Abu Dhabi's Formula 1, and the government's Media Zone Authority and investment fund in this rapidly growing city at the crossroads of east and west.
NYWI_8mil_posters_web-434x671.jpgToday, Leo Burnett New York announced plans to produce an off-Broadway show, 8 Million Protagonists. The production is inspired by the Cannes Gold Lion winning campaign, New York Writes Itself (NYWI), and is comprised entirely from real stories and experiences of people living in New York City.

Says Jay Benjamin, chief creative officer, Leo Burnett New York: "Thanks to the technological age we are living in, those great stories that might have otherwise vanished on the streets can now make their way onto the real stage. The show is wild, beautiful, funny, honest, crazy, intimate and at times emotional. Don't miss it."

Click here to view New York Writes Itself.
Mark Cochrane.jpgSaatchi & Saatchi Thailand has appointed Mark Cochrane (left) as Chief Executive Officer.

Cochrane has accepted an intercompany transfer and promotion from Saatchi & Saatchi New Zealand, where he was Group Account Director on Toyota and DB Breweries.

Says Nicky Bell, CEO of Saatchi & Saatchi NZ: "This is a wonderful opportunity for Mark in his career. I'm a big believer in enabling our best talent to move around the network. Mark has played a huge part in the transformation of our agency over the last couple of years. His absolute passion for creativity, our business and our culture along with his determined optimism has helped us charge towards our future."
FIN3.jpgMost people don't know that Chinese wedding dinners are one of the biggest causes of shark killings.

In this powerful spot, by painting on wedding banquet spoons that shark fin soup is served in, Ogilvy & Mather Singapore tells a story of how love often has a twisted and brutal end for sharks, and reminds everyone that they each had a part to play in stopping the shark fin industry.


Draftfcb and Kmart dress up for Halloween

confetti.jpgUSA: Draftfcb Chicago showcase Kmart's expansive Halloween collection in a 90 second video capturing an exciting array of some of Kmart's 3000 Halloween costumes (available on-line and in-store).


To do this, the chain (with help from Draftfcb Chicago) set up shop in the parking lot of Kmart's Addison and Kimball location in Chicago with a Big Freeze Camera system and invited the neighborhood to watch dancer Monternez "Monty" Rezell, from the Chicago Hip Hop dance crew Stick and Move, dance his way through eight hours of costume changes. Why eight hours? Because that's what it would take to set the Guinness World Record for most costume changes.
Screen shot 2012-10-22 at 11.20.20 AM-thumb-400x189-88897.jpgAustralia's biggest tuna brand, John West, blocked its Facebook page from the international community last night after it was bombarded with concerns about its destructive fishing practices.

The concerns were raised after Greenpeace's 'horror spoof' launch of BWM Melbourne's John West 'reveal ad'.

shaunbranaganOct2012.jpgOgilvy Sydney has hired the talents of ex-BWM Melbourne creative director of digital innovation, Shaun Branagan, announcing his appointment as group creative director/head of digital.

Branagan, who for two years was ECD of Saatchi & Saatchi in Hong Kong in the early 2000s, joins Ogilvy Sydney's established creative team with an immediate responsibility to integrate online strategies and digital projects into current client campaigns including, Coke, Vodafone, St.George and KFC, backed up by an aggressive new business brief.

Ogilvy Australia CEO Andrew Baxter said Branagan's creative credentials teamed with his digital expertise made him an outstanding choice for the GCD/head of digital role.
Winning JWT Vietnam Team with agency CEO Saby Mishra_2.jpgIn a major coup for the agency JWT Vietnam has been awarded the global Vietnam Airlines account following a year long review process. JWT's remit includes 25 countries, covering strategy and brand campaigns for 2012-2016 period.

Vietnam Airlines is a dynamic and fast emerging airline brand from South East Asia having strong domestic network with convenient connection to international routes. It's a leading airline flying to CLMV sub-region (Cambodia, Laos, Myanmar and Vietnam) with high frequency network, operating a young and modern fleet and embodying unique Vietnamese culture. Vietnam Airlines is an official member of the SkyTeam Alliance.
e0739a594153451abf746436112ea2e7.jpgAuckland production company Robber's Dog has opened an office in Sydney.

In July this year we reported George Mackenzie (ex Sweet Shop Sydney) had joined the Dogs as MD. That news was soon followed by Luke Shanahan signing with the company for trans-Tasman representation in August.

Mackenzie is well known in Asia having chaired the TV Craft jury at AdFest, judged at Spikes Asia, and recently he joined the AdFest Collective panel to advise on the future growth and direction of the festival.  
BMW3.jpgThe success story of the BMW 3 Series began 37 years ago and since its debut in 1975, more than 12 million customers in over 130 countries have purchased a BMW 3 Series. Since then, each of the five generations of the BMW 3 Series has established segment-founding milestones in the automobile industry.

Based on the idea of strength and supremacy, Liquid Campaign India created THE ULTIMAT3 launch campaign for the all-new BMW 3 Series in India. A 360 degree campaign encompassing all channels was conceptualized to reinforce that the all-new BMW 3 Series is the ultimate drive and superior by evolution. The campaign has successfully created buzz across all platforms in four phases: the milestones, the heritage, the pre-book and the launch phase.


Thailand is hungry for more awards

BAD_Awards1.jpgBAD_Awards2.jpgThe Bangkok Art Directors' club has released two videos to promote their 2012 BAD Awards.

The videos demonstrate two different reactions to the current creative performance of Thailand on the world stage.



DDB Manila hitch up permanently with Monami

monamisml.jpgThis print ad from DDB Philippines shows just how permanent the Monami Accu Liner marker pen is.

Credits - Executive Creative Director: Joey Ong. Art Directors: James "Nueve" Pereda, Kelvin "Angpogi" Co. Photographer: Vincent Coscolluela.

Droga5 New York's Ted Royer tells of his first time

ted-ROYER.jpgMy First Time is a book that tells of the first time ads created by some of the biggest creative names in world advertising. Author Phil Growick has banded together a list of contributors to write about the first work they ever did. One of the contributors is Droga5 New York executive creative director Ted Royer, who for three years worked at Saatchi & Saatchi in Singapore. Here is his story.

Originally from Philadelphia, Ted Royer is currently partner/Executive Creative Director at Droga5 in New York. Royer graduated from the Portfolio Center in 1995. He won more One Show pencils than anyone in history in his first year as an art director at Leonard/Monahan.

While in Saatchi Singapore he was ranked the number 8, and then the number 4 creative in Asia by Campaign Brief Asia. Saatchi was voted the Ad Age International Agency of the Year. While regional Creative Director in Latin America, he was on the Ogilvy & Mather Creative Council, the youngest person ever to be in that group.

At Wieden + Kennedy Royer's SportCenter ads became part of a class taught at Harvard about successful business relationships, the example being Wieden and ESPN's fruitful 10 year partnership. He's very proud that his ads were being shown at Harvard, a school he could have never gotten into. At Publicis, Royer was on the Worldwide Creative Council. He ran the Sydney office for a year and then went to New York to make ads for Heineken.

Ogilvy Delhi getting kids to drink more milk

Milk.jpgOgilvy Delhi have created a new TVC for Mother Dairy encouraging kids to drink more milk. Rather than focusing on the benefits of drinking milk, Ogilvy reminded them of their mothers' unconditional love and how children take their mother's love for granted, irrespective of what age they are.

With this reminder of what all their mothers go through just to keep them happy without ever expecting anything in return, at the least they can do in return is to drink a glass of milk today so that tomorrow they can take care of their mothers. (So if not for their own sake, at least they drink milk for their mother's sake.)

VIEW THE SPOT Train60.mp4

Credits - Creatives: Abhijit Avasthi, Vikash Chemjong, Basabjit Majumdar. Planning: Ayan Banik. Account Management: Sudhir Sahni, Jigisha Chawla, Ravi Adhikari.
Screen shot 2012-10-19 at 7.52.33 AM.jpgAustralia: The Campaign Palace name may be no more in Australia but they ended on a high note with one of their best campaigns of recent years. After two wet seasons of growth in rural New South Wales what fire fighters fear now, more than the driest summer in decades, is apathy. People need to know how to protect themselves, their families and property over this upcoming fire season. Having a bush fire survival plan is essential. And not something that can wait 'til later.

In what has turned out to be the last campaign created by The Campaign Palace, Sydney, the agency was tasked to create a hard hitting targeted outdoor, newspaper, radio, social media and TV - designed to turn that apathy into action.

gettyimages.jpgGetty Images, a global creator and distributor of still imagery, video and multimedia products has announced the completion of its acquisition by The Carlyle Group (NASDAQ: CG), in a transaction valued at approximately $3.3 billion.  

With the completion of the transaction, The Carlyle Group has acquired a controlling stake in Getty Images. Getty Images Co-Founder and Chairman Mark Getty and the Getty family have rolled substantially all of their ownership interests into the acquisition. Getty Images management, including Co-Founder and Chief Executive Officer Jonathan Klein, have invested significant equity in the company.
Attilio Photo,Taiwan ECD.jpgContinuing its investment in senior creative leadership in Greater China, McCann Worldgroup have appointed Attilio Chien (top left) as co-ECD & VP of McCann Worldgroup Taiwan, and JC Lee (bottom left) as ECD for McCann Beijing.

Chien and Lee, both Taiwanese creative veterans with over two decade's experience, will report to Gary Chi, Managing Director, McCann Worldgroup Taiwan, and Eliot Lin, Managing Director, McCann Worldgroup Beijing, respectively. They join from DDB Taiwan where they were group creative directors.

Beijing ECD J.C.LEE.jpgJesse Lin, CEO, McCann Worldgroup Greater China said, "Creative innovative ideas and deep strategic insights are essential elements to building strong brands. As Chinese consumers attitudes to brands evolve, it is essential the right talent and expertise is in place to drive pioneering insights that ultimately establish a positive connection between brand and consumer."

Working with co-ECD Kevin Yang, Chien will drive creative excellence in McCann Worldgroup Taiwan. Most recently focusing on the Wrigley account at DDB, he has previously worked on a wide range of local and global brands including KFC, Avon, Audi, VW, Johnny Walker, Hennessy, Uni Airline, Reebok, President Foods and Kanebo.

"With his keen focus on creativity and effectiveness, Attilio is a fantastic asset to our core team. His wide-ranging experience will be invaluable for our clients," said Gary Chi, MD, McCann Worldgroup Taiwan.

Yihaodian opens 1,000 virtual 3D stores overnight

Yihaodian-Keyvisual_2 resized.jpgFollowing the successful video series "The Best Choice," Yihaodian, one of China's leading e-commerce websites, has once again teamed up with Ogilvy & Mather Advertising Shanghai - this time taking the battle for China's grocery shoppers 'offline.'

In a guerilla stunt, Yihaodian has just launched 1,000 stores overnight. These stores are located at some of China's most iconic landmark locations as well as directly in front of Yihaodian's offline competitor brick & mortar supermarket stores.

The interesting twist is that these Yihaodian stores are not real brick & mortar stores. They are virtual 3D stores. Consumers can only see, visit and shop in them by using the Yihaodian Virtual Store App while being physically at one of the 1,000 locations.
Call_for_Entry_pic.jpgThe Call for Entries to The Work 2012 is closing soon. It's FREE to enter, but we need your entries by Tuesday October 23rd, 2012.

Download the PDF Entry Kit with all the details here: The Work 2012 CALL FOR ENTRY.pdf  

Download the entry forms in Word format: The Work 2012 WORD ENTRY FORMS.doc

Now in its 11th year of publication, The Work is a 400+ page, hard cover publication that features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief Asia, The Work is recognised as the only true permanent record of creativity for the entire region. Included with the annual are 2 DVDs with all the accepted TV, Film, Integrated, and Radio acceptances. Acceptances in The Work 2012 continue to contribute points to The Campaign Brief Asia Creative Rankings.

There are two things that differentiate The Work 2012 from traditional award shows. Firstly, The Work is selective - to qualify for entry into the annual an ad or campaign must have already passed the test and been a finalist or winner at a recognised national or international awards show. Secondly, as entries are FREE, there are no wasted entry fees - only accepted work incurs the acceptance fee.
KingPIg_PC_0006_Layer1.jpgTBWA\ Shanghai has launched a new location-based campaign for McDonald's China, in collaboration with Rovio. The campaign is the first of its kind in China.

McDonald's customers, who are playing the popular Angry Birds game on their iOS devices, will unlock special hidden game modes and get free Power-Ups when visiting McDonald's stores. The program will provide an upbeat and energetic dining experience for McDonald's customers.
McDonald's customers can also experience a unique online branded game where they can enhance their playing experience by using Power Ups from the purchase of Angry Birds plush toys.
MKS Pic.jpgJWT Pakistan CEO Mansoor Karim Shaikh has been named one of Pakistan's most powerful and influential people in the inaugural Pakistan Power 100 list, alongside cricketer-turned-politician Imran Khan, Ehsan Malik, Chairman Unilever Pakistan and Lord Nazir Ahmed, a member of the House of Lords and the UK's first Muslim life peer.

The Pakistan Power 100 was created by UK-based consulting company Carter Anderson Group, which publishes the Global Power 100. Over 33,000 nominations were received for the Pakistan Power 100, which was judged by a panel led by Pakistan-born investor and BBC's "Dragon's Den" star, James Caan.

The Pakistan Power 100 winner's book, which was launched at a black-tie event in London on September 29, includes messages from British Prime Minister David Cameron and Pakistan President Asif Ali Zardari, who describes the Power 100 as "role models" whose "remarkable achievements are a source of inspiration for other Pakistanis."

David Mayo takes over leadership of Bates Asia

David Mayo.jpgTim Isaac, Chairman of bates Asia, has announced that David Mayo (pictured left) will take over as CEO of the agency network as he retires at the end of October.

Mayo who came to Asia in 1994 from London to join bates in Hong Kong was hired by Isaac to Ogilvy & Mather in 1997 to run Guinness, among other regional business. In the time since, he founded creative boutique, RedCard and after 2005 went on to hold several key senior roles at Ogilvy, including the Presidency of Ogilvy & Mather Advertising, Asia's largest Advertising Agency and latterly of Ogilvy & Mather ASEAN.

"David is one of Asia's most experienced and creative agency leaders with a very strong track record in building brands and driving creativity," says Tim Isaac. "He is a born entrepreneur and has put many of our clients' brands firmly ahead of their competitors. He is the right person to build on the good work and the platform that has been established and to take bates to the next level in its long history in Asia."

Life is hell when baby doesn't sleep well

Baby Love Nursery (Supporting Material).jpgIt's common knowledge that babies who do not get a good night sleep will wake up cranky, moody and unreasonable.

This outdoor campaign from Grey Group Malaysia shows mothers how a simple wrong decision can create a complicated consequence, not just for the baby, but the whole family too. The ads raise awareness of the product, a first-in-the-market diaper, specially designed for night use, and convinced moms to affect change and start giving their babies night diapers at night.
Donald Lim with World CSR Day Founder Dr. R. L. Bhatia2.jpgMcCann Worldgroup Philippines continues to assert digital authority with a string of successes and recognitions, most recently at the 2012 Asian Leadership Awards (ALA). McCann Worldgroup Chief Innovation Officer Donald Lim has been crowned the 2012 Digital Marketer of the Year for the agency's innovation programs which successfully steered client brands and businesses to growth.

ALA is the only show in the region which recognizes leading business visionaries' achievements and honors their contributions towards Asia's economic development. The gala ceremony, held in Dubai's Taj Palace Hotel, was attended by nearly 150 senior leaders and decision makers, together with bureaucrats from various countries and government officials.

Alipay & Ogilvy Shanghai simplify bill payments

Alipay video screen shots_spouse.jpgOnline payment services provider Alipay and Ogilvy & Mather Advertising Shanghai have partnered to launch a new digital campaign comprised of a series of humorous online video ads that introduce Alipay's one-click daily payment functions, including bill pay for mobile phones, utilities, credit cards as well as splitting checks amongst friends.

The videos show how Alipay simplifies routine payment transactions and makes them hassle-free.


Senior rebels have fun with the new VW Beetle

VW Fun.jpgVolkswagen Group Import China has launched a striking new TV and print campaign developed by DDB Guoan Group (part of DDB China Group) for the launch of its flagship model, The Beetle. The campaign, with the strap line 'Fun. Don't leave it too late,' tells the story of a more powerful, dynamic and masculine Beetle, which will appeal to a young-at-heart audience of both men and women, looking for a vehicle that's iconic, innovative and fun to drive.


The charming TV ad is directed by world acclaimed advertising director, Steve Ayson, whose directing credits include award-winning TV ads such as "Lion" (DDB Amsterdam) for Centraal Beheer, and "Change Room" (DDB Sydney) for Volkswagen.
Mobius_statuette.jpgThe 2012 Mobius Awards for advertising has extended its 2012 Call for Entries to October 31, with expanded competition opportunities for commercial photographers and a new category, Branded Content/Entertainment, for general entrants.

Mobius Awards, now in its 42nd year, presents First Place statuettes and Second Place certificates in each medium, plus Student and Spec work certificates. First Place winners compete for the Mobius Grand Prix-Best of Show in the various mediums. Entries in 2011 came from 29 countries.

Entries must have been created, produced, published, marketed, launched, screened or aired or reintroduced from October 1, 2011, through October 1, 2012. Deadline is October 31, 2012. Awards are announced in January 2013.
This year Mobius is expanding the Photography category, with UK image expert and author Lewis Blackwell overseeing the photography judging panels. Blackwell, chief creative officer of Evolve Image, formerly was international creative director for Getty Images. Entries are invited from commercial photographers and their agents or representatives and student photographers.

CCA_Gong.jpgThere's a healthy debate brewing in the Singapore ad industry over the future and role of local award shows. The Singapore Creative Circle Gong Awards are currently in their call for entry phase and, as has been the case in previous years, there seems to be a certain degree of apathy surrounding the event.

Ever since Campaign Brief Asia can remember the "on again, off again" CCAs has been dogged by controversy with Batey, Ogilvy and Saatchi & Saatchi (and probably others) boycotting the awards at one time or another. Lately, due to financial constraints, the previously annual event has moved out to being staged every two years.

This year's Gong CCA Chair and Jury President Tay Guan Hin is encouraging debate on the subject posting an open letter on Facebook reflecting about the importance of having a local creative show and relevance of a local show in today's global landscape.

Cheil Singapore names Jimmy Lee as a new CD

Jimmy Lee.jpgCheil Singapore has appointed Jimmy Lee (pictured left) as a new Creative Director.

Lee has been in the creative industry for more than 10 years. From Zouk Club to Iris-Nation, he has worked with a wide range of clients including Club 21, Coke, Tiger Beer, Heineken, Nokia, Sony Ericsson, Health Promotion Board, Meritus Hotel, Audi and Johnnie Walker.

Lee's most significant pitch and award win was Johnnie Walker's Global Campaign "Step Inside The Circuit", earning Iris their biggest account that contributed to their business success and growth. He continued to be part of their new business development, winning the trust of Health Promotion Board and Tiger Beer amongst others over the four years during his tenure with Iris.
MyFirstTimeCoverWomen.jpgAdvertising schools around the world have already labeled this book 'inspirational', 'motivational' and 'groundbreaking'.

Following on from the success of his first book "My First Time", Phil Growick, one of the industry's leading networkers in the USA, has released a sequel - "My First Time W".

From top women creatives in advertising all over the world, the ones who create the best TV commercials and ads, the ones you love, the ones you remember, the ones you wish you had thought of yourself, come their own stories, in their own words, about the first work they ever did.

They talk about the zaniness and craziness. They talk about the good guys and the bad girls and vice versa. They talk about things you only think can happen on TV or in the movies, but actually happened to these people who are now creative leaders in advertising.

PixelBox expands post-production team

Lam.jpgPixelBox Hong Kong has appointed Wing Lam (pictured left) as producer to lead commercial campaigns for the Hong Kong and Mainland China region.

Lam brings to PixelBox over fifteen years of post-production experience, most notably leading campaigns for Nikon, Revlon, Rolex and Samsung.

Lam said, "I am happy to have joined PixelBox and I look forward to providing high quality service for the production houses and advertising agencies."

A Hong Kong native, Lam joins PixelBox from Centro Digital Pictures where she was the producer for eleven years.
Taxi 1.jpgCash, car, credit card, condo and country club membership. The 5Cs have long defined the meaning of wealth in Singapore but a new campaign from OCBC via McCann Singapore highlights a changing attitude as Singaporeans 'strive for more' from life.

Phase one, launched with an unbranded teaser campaign: OCBC Strive for More - Phase 1.pdf of bold red 'Cs', set out to uncover the truth about wealth in Singapore and the importance of the 5Cs. The conversation was sparked through an OOH and digitally driven campaign, encouraging Singaporeans to 'Strive for More'. The campaign included a series of enlightening videos, where taxi drivers divulged Singapore's true attitudes to wealth based on conversations in their cabs.


"Thoughtful China" celebrates 50 episodes

Ep50China.jpg"Thoughtful China," a weekly online business and creative affairs show covering China's fast-growing media, marketing and advertising industries, celebrates it's 50th episode this week.

"Thoughtful China", with studios in Shanghai, brings important topics and issues to the forefront with guest appearances by senior executives and other newsmakers in China and beyond, discussing and debating matters important to everyone. The past 50 episodes have tackled the lack of transparency in China's digital media industry, the right KPIs to evaluate social media campaigns, the keys to making word-of-mouth marketing succeed, the consumer attitudes of "tiger mom" consumers, tips to marketing to Chinese men, the rise of local luxury brands, the definition of "beauty" in China and the reasons why Facebook would not succeed if it did find a way into China.

Wataru Kageyama steps down from JWT Japan

Kageyama.jpgJWT Japan's Chief Executive Officer Wataru Kageyama has resigned, due to personal reasons.

JWT Japan has made great strides in diversifying its revenue and client base in the last few years, during which a strong and unified management team has emerged to lead the company and anticipate the needs of the agency's globally-minded Japanese multinational clients.

Effective immediately, Tom Doctoroff, JWT's North Asia Area Director, will assume the role of CEO JWT Japan working directly with the management team until a new leader is appointed.

"We would like to extend our appreciation to Kageyama for his contributions during the past three years and wish him the best in all his future endeavours," said Michael Maedel, President, JWT Asia Pacific.

302681_481598831880432_253340171_n.jpgAdidas NEO label has appointed global phenomenon and POP/R&B superstar Justin Bieber to front its season campaigns under its 'Live Your Style' positioning, with Spring/Summer 2013 to debut in February via iris Worldwide.

Click here to see the campaign via Facebook.

Click here to visit the adidas NEO website and campaign.
I'm going to go for Cow & Gate because it's nice and simple. It's thirty seconds too long, but the target market will lap it up (boom tisch). My runner up is The Undeading. Good message, good execution. There's a couple of other obvious contenders in this batch but for me they are just way too complicated.

McCann Worldgroup ups digital offering in China

Mike Zeng.jpgMcCann Worldgroup has elevated its digital capabilities in China with the appointment of Nelson Chung to lead McCann's Social Central practice and Mike Zeng as managing director of MRM Shanghai.

Multi-award winning Zeng (left), joins the agency with over 15 years' experience in digital advertising and communications in China. Prior to joining MRM, Zeng was national head of digital at UM China, where he successfully diversified the digital offering across social, mobile and online video, working on accounts including Microsoft, Cathay Pacific and Burberry. Zeng is tasked with driving best-in-class analytics, insight and cutting-edge digital solutions across MRM Shanghai's portfolio of clients.

Campaigns Davao re-brands following acquisition

c&g davao logo.jpgCampaigns & Grey, one of the top ten advertising agencies in The Philippines, is re-branding its Davao office formerly known as 'Campaigns Davao' to 'Campaigns & Grey Davao' after global advertising network Grey Group acquired a majority stake in Campaigns & Grey. This move is set to strengthen the group's presence in the growing market of Mindanao. It also allows the agency to tap into Grey Group's brand communication tools and practices to offer even more ground-breaking integrated marketing solutions for its clients.

Founded in 1986, Campaigns & Grey is a Manila-based full-service communications agency with capabilities that include strategic planning, advertising, digital marketing, activation, public relations and advocacy communications. It is owned by Grey Group whose parent company is WPP (NASDAQ:WPPGY).
Jaguar_13MY.jpgFor the launch of Jaguar 13MY, the new engine tailor-made for the Chinese market, Auditoire\China combined three-dimensional video mapping technology, sculpture and digital interaction to power a virtual car.
Auditoire\China wanted consumers to be able to experience Jaguar's new 13MY engine in a unique and luxurious way - without having to physically get behind the wheel.

Using cutting-edge 3D video mapping projection, Auditoire was able to bring to life a life-size, translucent, virtual version of the Jaguar XJ Ultimate.
kitkat.jpgOn Saturday 13th October 2012, to give Felix Baumgartner and his team a fun break, a Kit Kat was sent into space in an unparalleled show of support via JWT London.

The activity ran ahead of Baumgartner's record-breaking skydive on 14th October from the edge of space.

Duck1.jpgAdManAwards.jpgLeo Burnett Bangkok picked up two "Best of Show" accolades in the categories of Film and Print/Outdoor/Ambient at this year's Thailand Adman Awards. On the night Leo Burnett's total haul was 22 awards which included both of the two "Best of Show" awards handed out on the night, 2 Gold, 10 Silver and 8 Bronze awards.

The agency's "Beijing Duck" viral film for Sunsnack's sunflower seeds was given the prize as the country's "Best Film Commercial" on the back of its huge popularity and success in Thailand. The film, created to look like an authentic news broadcast from an obscure area of China, was repeatedly screened on Thai TV and on Thai newscasts for several weeks, building publicity and interest around the story, before it was revealed as part of an integrated effort to launch Sunsnack's new hyper-charged, spicy duck-flavoured, sunflower seeds. The widespread popularity of the hilarious film led to a substantial increase in sales for Sunsnack.


Slap scene goes wrong for men's face wash

Vaseline.jpgA slap scene gone wrong and the return of a crazed film director are the latest humorous highlights in Vaseline Men's new regional TVC for its men's face wash created by BBH Asia Pacific.

This second installment of the Vaseline Men's TVC campaign features the re-launch of the Vaseline Men's Face Wash product range.


The TVC is the second in a series featuring an angry eagle-eyed director on the set of his own television commercial. This time he can't seem to get his protégé to slap her lead actor boyfriend in a film scene.

Mark Bowling joins UM as CMP Asia

Mark.jpgUM has appointed Mark Bowling as Client Managing Partner (CMP) Asia. He will report to Kristi Argyilan, Chief Transformation Officer, UM Global, where he will be responsible for partnering with global clients within Asia Pacific, such as Johnson & Johnson and Exxon. Bowling will be based out of Singapore.

Bowling brings to UM over 17 years of business planning, advertising and marketing experience, most notably leading communications strategy for blue chip clients like, Unilever, Diageo and Kraft. A UK citizen, Bowling has lived on three continents throughout his career, initially moving to Singapore in 2004 and returning after 2 years in New York in 2010. Bowling joins UM from Starcom MediaVest Group, where for the past five years he has lead global communications strategy for Samsung Electronics across 90+ markets, in the role of Global Director, Human Experience Strategy SVP.
Andrew Leigh Nathan Ogilvy Sydney.jpgOgilvy & Mather Advertising Sydney has bolstered its management team announcing Nathan Quailey (right) as the new general manager and promoting Leigh Bignell (middle) to the newly created role of executive business director.

Effective immediately, Quailey will take the helm as GM for the Sydney office, charged with driving the advertising agency's overall performance and overseeing staff. He will continue to work on major client Vodafone, while further developing the agency's future business plan. Quailey will be supported by Bignell, and both will work on the agency's overall performance, while continuing to work across Nestlé, NSW Government, and Purina.

Ogilvy Australia's CEO Andrew Baxter (left) said both Quailey and Bignell have had long and successful careers at the agency, with "a proven ability to develop and deliver successful creative solutions for a broad range of clients."

Comment: Banjaxed In America

Sean Boyle.jpgBy Sean Boyle.

I decided to get out of Dodge.

Four years in New York was enough.

Although hard to believe, the place gets a bit boring.

Sure, it's one of the great world cities...a 'must see'.  A city to visit. It spikes you with an adrenaline rush the like of which you've never felt before. But you live there for a few years in a small, boxy, over-priced, one bedroom flat, and it quickly grows monotonous. The excitement wanes when you realize that most of the restaurants, bars, clubs are all the same.  Same food.  Same layout.  Same clientele, give or take.  And nobody's really from New York.  It's just one vast, expensive dormitory city.

If you can make it there, you probably can make it anywhere...but you can probably make it anywhere without having to make it there.  If that makes sense.

People go there to work. They live to work.

And if you're planning to seek your fame on Madison Avenue, beware of that particular career lure. It's an ugly corporate working environment. An advertising city of madmen (and women).
cat.jpgToyota New Zealand and Saatchi & Saatchi New Zealand have launched the all-new 2013 Toyota Corolla with a romantic story between a love-struck cat and a feel-good car.

The campaign launched exclusively online to the Toyota Facebook community this week and then aired during Toyota's partnership with "New Zealand's Got Talent" on TV ONE on Sunday night.


Iris Worldwide expand into the Middle East

Scott Feasey.jpgiris Worldwide will open its first office in the Middle East in Dubai this month. The move is due to a growing number of clients requesting the agency's services in the MENA region following an amazing period of growth for the agency in Asia-Pacific.

iris has offices in Singapore, Sydney, Shanghai, Delhi and Jakarta and has signed an agreement with one of the most interesting and awarded agencies in the region, Expression.
Expression will formally join the iris network today, when Expression's office - based at Al Thuraya Tower in Dubai's Media City - will officially be branded an iris office. iris Middle East will be led by Scott Feasey (pictured above) as managing director and David Brook as creative director. Its 21-strong team will offer a full house of through the line creative services - in line with iris' 'creative diversity without borders' premise - including advertising, branding, CRM, design, direct, interactive, promotional and strategy.
The Keyboard of Isolation_main.jpgDDB China Group notched up another major creative gong taking out the Grand Prix for its 'The Keyboard of Isolation' campaign for Family Care for Grassroots Community at the 7th China 4A Golden Seal Creative Awards.

This campaign has already won a Grand Prix in the Outdoor Lotus category at AdFest and a Silver Lion at Cannes in 2012.

"The Keyboard of Isolation' is an installation by local artist Jody Xiong, created on behalf of the family care for grassroots community in Shanghai, China. The piece was designed to raise awareness of the issues developed from China's new-found infatuation with the online world.

Timothy Chan joins iris as Creative Group Head

Chan.jpgiris Singapore has appointed Timothy Chan as Creative Group Head to push the creative vision and output for the agency's key clients.

Chan brings with him over seven years of experience to the agency having most recently spent the last couple of years at DDB Singapore as Associate Group Head where on the McDonald's account. Prior to that role, Chan honed his skills over a five year period at McCann Erickson Malaysia working under the tutelage of industry stalwarts on high profile brands like Proton, Coca-Cola, DiGi, Nespray, Neslac amongst others.
 Mauro.jpgThe Brand Union has appointed Mauro Marescialli as Managing Director of its Beijing office.

Marescialli has lived and worked in Beijing since 1995. He brings over 12 years of experience in branding and communications, having previously worked as a media and communications professional before founding and leading the operations of Standards Group, a Beijing-based boutique design and branding studio, from 2002-2011. Most recently he was a branding consultant from 2011-2012.

Over the years Marescialli has developed branding and design expertise in various industries, having worked for industry-leading clients in hospitality (Shangri-la Group, Hilton), property (Swire Properties, Pacific Century-PCCW), retail (IKEA), automotive (Hyundai), technology (GE), and travel (Scandinavian Airlines, Star Alliance).
Lynx_Cecil.jpgLynx Hong Kong appears to have taken on Cecil Chao's plea for a man to woo and marry his gay daughter and receive HKD $500 million in return. In a tactical ad -  and on its Facebook page, Lynx suggests a spray of the Lynx Effect could give them a better chance of wooing Gigi Chao and picking up a cool HK$500 million.

The story has created chaos in the blogosphere with  Gigi receiving over 1500 social media messages - 200 of them being proposals - from Nigeria, to Turkey, to Oklahoma. Even Borat (Sascha Baron Cohen) has got in on the act, saying that his next film will be a version of the story.
To date, none of her suitors have tried the Lynx Effect.

Credits - Agency: BBH Asia Pacific, Singapore. CDs: Steve Elrick, Peter Callaghan. Copywriters: Daniel Ko, Steve Elrick. Senior Art Director: Andy Grant. Business Director: David Webster. Planning Director: Frank Reitgassi.
Taxi_1.jpgFor the Red Bull Soapbox race TCOB Hong Kong were tasked with coming up with a series of non-traditional activations with an emphasis on generating word of mouth in a cost effective way. Using a mix of Guerilla Marketing and street teams, taking elements that are distinctly Hong Kong and throwing in the Red Bull style TCOB used 3D billboards and other ambient executions to promote the event.
A 3d Structure, lights, sound and animatronics, TCOB devised one of the most unique billboards ever seen in Hong Kong. Besides the mid level escalator passers by were greeted by a shed on the side of a billboard where inside the silhouette of a man hammering, sawing, drilling and welding could be seen. This was the case for 3 weeks, in the final week of the billboards tenure the doors were opened and a message that the man was out testing his soapbox.

The road to the top with Guinness: made of more

Guinness.jpgNicely crafted print and poster work for Asia Pacific Breweries/Diagio from BBDO Proximity Singapore that shows the road to the top for a rock star.

Credits - Chief Creative Officer: Danny Searle. Executive Creative Director: Scott Walker. Creative Directors: Primus Nair, Douglas Goh. Copywriter Primus Nair. Art Director: Douglas Goh. Photographer Cedric Lim, Egg Productions. Illustrator: Jeroel Leyble. Art Buyer: Jowie Luo.

Cornering lights now standard on VW Touareg

VW_1.jpgDDB Mudra Mumbai has created a new print campaign for Volkswagen Touareg that highlights the cornering lights that now come as standard with the car.

Credits - Chief Creative Officer: Sonal Dabral. Creative Director: Raylin Valles. Copywriter: Raylin Valles. Art Directors: Raylin Valles, Rajit Gupta. Illustrators: Raylin Valles, Rajit Gupta. 

ECD Karan Rawat moves to design side

Rawat.jpgIndia: Karan Rawat (left) has joined Umbrella Design in India. The former Grey ECD will work with Bhupal Ramnathkar at Umbrella Design in the role of president and executive creative director.

Rawat has more than 16 years of experience in the industry, starting out with McCann Erickson and JWT, where he worked as senior art director for five years. Rawat's next step was Bates India where he worked as creative director for six years. He then worked as an independent creative consultant on the Killer Jeans and Easies accounts. After that, in mid-2010, he joined Grey as executive creative director.
Screen shot 2012-10-13 at 3.15.15 PM.jpgJeff Goodby, co-founder and chairman of Goodby, Silverstein & Partners, was the international keynote speaker the 2012 Caxton Seminar and Awards event, currently underway on Hamilton Island, Queensland.

And in a major bonus for delegates, Goodby was joined as a guest presenter by GS&P managing partner, Derek Robson, helping make this the best Caxtons in many years.

Screen shot 2012-10-13 at 3.03.02 PM.jpgAustralia: Caxtons 2012 delegates in Australia had the unique opportunity to put questions to two of the greatest figures in the modern advertising era, Lee Clow (left) and Jeff Goodby, at the first ever 'Creative Legend' session, held at this year's event.
Clow, the chairman and global director of TBWA\Worldwide, made a virtual appearance on the Caxtons stage via a live stream, joined by Jeff Goodby, co-founder of Goodby Silverstein & Partners, in conversation as part of the session. The Caxton Weekend celebrates the best in Newspaper advertising and is being held this weekend on Hamilton Island off the coast of Queensland.

Call_for_Entry_pic.jpgThe Call for Entries to The Work 2012 is closing soon. It's FREE to enter, but we need your entries by Tuesday October 23rd, 2012.

Download the PDF Entry Kit with all the details here: The Work 2012 CALL FOR ENTRY.pdf  

Download the entry forms in Word format: The Work 2012 WORD ENTRY FORMS.doc

Now in its 11th year of publication, The Work is a 400+ page, hard cover publication that features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief Asia, The Work is recognised as the only true permanent record of creativity for the entire region. Included with the annual are 2 DVDs with all the accepted TV, Film, Integrated, and Radio acceptances. Acceptances in The Work 2012 continue to contribute points to The Campaign Brief Asia Creative Rankings.

There are two things that differentiate The Work 2012 from traditional award shows. Firstly, The Work is selective - to qualify for entry into the annual an ad or campaign must have already passed the test and been a finalist or winner at a recognised national or international awards show. Secondly, as entries are FREE, there are no wasted entry fees - only accepted work incurs the acceptance fee.

Bangkok Art Directors' Club call for entries

BAD awards.jpgThe Bangkok Art Directors' Club is calling for entries via a new video.

The entry deadline for the BAD "More Hungry, More Creativity" awards is October 31, 2012.


Fish Leong.jpgChina's giant Uni-President Group and Draftfcb have launched a major interactive and direct campaign for soft drink brand Yin Yang Si Ji, starring singing sensation Fish Leong who tells a true story about a major personal loss in her career.
It is Draftfcb's latest work for Uni-President, which began operating in the China in 1992 and has become one of the country's leading beverage and instant noodle manufacturers. The company's principal beverage products are its range of teas and juice drinks. Yin Yang Si Ji translates to mean Four Seasons.
Central to the new Draftfcb campaign are two seven-minute micro-movies, starring Fish Leong, about how important it is for people to tell that they love someone. The compelling stories in the microfilms end with a link to Yin Yang Si Ji website where people can send a message to a loved one and the person who receives the message also gets a free product sample. The campaign's target markets are students and white collar workers age 20-35.
The first microfilm tells the story of a young girl who wants to become a great singer. Her father becomes her coach and number one fan. Her promise to her father is that when she is famous her father would be in the front row to see her perform. When that moment finally arrives an empty seat shows that her father did not make it to the concert. The film in fact is a true story of Fish Leong's career and loss of her father.
most_effective_agency.jpgNew Zealand: DDB has picked up a 'six-pack' of Effie Awards at the 2012 show, held at the Langham Hotel in Auckland for their 'Steinlager-Believe' campaign for client Lion winning them the coveted Grand Effie Award as well as three Gold awards in the Fast Moving Consumer Goods (FMCG), Most Effective Integrated Campaign and Best Strategic Thinking categories.

Screen shot 2012-03-19 at 9.04.52 PM-thumb-400x224-69884.jpgA simple white can is responsible for DDB completing their six-pack of awards picking up a Silver Effie Award for client Volkswagen in the Consumer Durables category and a Bronze for client Yellow in the Consumer Services category. Four golds ensured DDB took away the Most Effective Agency of 2012 title.

Gotye_live_visuals_2.jpgPhotoplay's Lucinda Schreiber was commissioned by Wally De Backer, aka Gotye, to create visuals for his current worldwide tour. Schreiber's animations have been playing on giant screens as an awesome backdrop to Gotye's beautiful music as the tour moves across the USA and heads across Europe in November.

Gotye approached Schreiber because he loved her signature quirkly illustration and crafty animation style.

Click here to watch excerpts from Schreiber's Smoke and Mirrors & What do you Want animations.

Twisting the camera for panoramic photography

Camera.jpgFujifilm Finepix HS20EXR offers a 360 degree motion panorama.

Grey Group India have created a poster that depicts the offering in a clever, subtle manner.

Credits- Chief Creative Officers: Amit Akali, Malvika Mehra. Executive Creative Directors: Rohit Malkani, Karan Rawat. Creative Directors: Bhavesh Kosambia, Sachin Kamath. Copywriter: Surendra Gohey. Art Director: Surendra Gohey. Photographer: Prasad Naik.

Ogilvy Healthcare gets a new regional CD

Pete Smith.jpgPete Smith has been appointed Regional Innovations & Creative Director, Asia Pacific for Ogilvy's specialised healthcare division. Smith will relocate to Shanghai from Sydney in October to lead the creative offering of Ogilvy's healthcare division across the region.

Smith (left) comes from the BBDO network in Australia, where he was Creative Director. As creative lead within that network, he created some of the best-known and most successful healthcare campaigns both locally and globally. Most recently he has been driving the launch and ongoing growth of Astra Zeneca's major brand portfolio in Australia.

Smith will join the core regional team of Ogilvy's health discipline that includes Rohit Sahgal, Regional Director Asia Pacific, and Sebastien Boisseau, Regional Director Insights & Strategy, to create a unique specialist agency model that will seamlessly service the needs of global/regional/local clients, across Rx-OTC-Nutrition & Wellness.

Lux.jpgConceived by JWT Vietnam and social-digital partner Notch, Unilever Vietnam's Lux fragrant shower gel has unleashed SCENTRACTION (The Scent of Attraction) in the form of a social media blitz comprising the country's first interactive digital film on a new website, coupled with a vibrant Facebook page.

The quirky film features Vietnamese pop icon Ho Trung Dung. After an exciting interactive journey with viewers, Dung ultimately succumbs to the fragrant allure of the leading lady - who remains a mystery woman throughout the execution, but finally turns out to be the interacting viewer herself.

Mai Phuong, Lux's Brand Manager said, "Falling in the 18 - 35 age groups, our target audience spends most time on digital. This is Lux's first foray into digital, and the idea engages the right people. The campaign's success hinges not just on build brand awareness, but also active engagement with Lux's new strategic direction of Fine Fragrance."

Show your green side with these Killer jeans

WaterSaver_Jeans1.jpgGrey Mumbai has created a new print campaign to show the environmentally friendly side of owning Water Saver Jeans from Killer.

Credits - Executive Creative Directors: Karan Rawat, Rohit Malkani. National Creative Directors: Amit Akali, Malvika Mehra. Creative Directors: Shiv Parmeshwaran, Vijay Subramani. Art Directors: Karan Rawat, Suhas Panchal, Shiv Parmeshwaran. Copywriters: Karan Rawat, Arjun Kumar. Client Servicing: Ramiya Nambiar, Kamiya Wahi. Photographer: Prasad Naik. Stylist: Arjun Bhasin. Producer: Fusion Films.
Sara Ye.jpgThe Mediabrands Audience Platform (MAP), has appointed Sara Ye as President, China. Part of IPG Mediabrands, MAP improves insights and results for clients by helping to find, buy and engage their most valuable audiences in real time.

Reporting to Arun Kumar, President, MAP G14, Ye will launch MAP services in China and will drive search, social, mobile and programmatic display services that form the core MAP product. These include Reprise Media and Cadreon. Reprise Media is a Search Marketing agency that studies consumer intent and offers PPC, SEO and Social strategies for brands while Cadreon is an audience management platform that helps find, understand and buy specific audiences using exchanges or demand side Platforms.

Ye will also manage and identify partnerships with technology, data and inventory partners, both global and local.
NatashaKapur.jpgNatasha Kapur has joined VML Qais as Business Director. This appointment marks the expansion to Delhi of VML Qais' India operations, which offer digitally-led marketing experiences with strong in-house service lines across strategic planning, creative, research & analysis, social and digital media.

Kapur (left) joins VML Qais with over a decade of experience in digital marketing, brand management and strategic initiatives across India, Asia Pacific, USA and Europe, working for blue-chip companies in the media, advertising and telecom sectors. She has conceptualised, co-created and driven digital marketing strategy and integrated marketing campaigns, both at a global and national level, building many successful brands during her career.
Hyper Island.jpgHyper Island, the world's leading learning institute within leadership, innovation and digital media, opens its doors in Singapore today. The new campus marks an innovative approach to digital creativity in Singapore, aimed at the thriving creative culture here and throughout Southeast Asia.
The Hyper Island methodology stems from the company's Swedish origins and revolves around learning by doing, industry collaboration, creativity and real-word problem solving within an environment that encourages ground-breaking ideas. Learning at Hyper Island is based on industry requirements with students working with real clients with real needs, nurturing creativity, innovation and leadership. All Hyper Island programmes are designed in collaboration with leading agencies, brands, corporations and industry experts. Hyper Island eschews traditional rigid curriculum, making their programs agile and flexible to adapt to the ever-changing needs of the communications industry. Hyper Island's methodology has proven to be a success with graduates highly sought after by the industry - 98 percent of students secure employment before or shortly after graduation.
bond2.jpgSony Mobile has launched its new James Bond campaign in the UK for its Xperia T phone. The campaign will be going live in a further 26 markets including Australia via iris Worldwide and produced by Ridley Scott Associates.
The campaign for the Xperia T phone has launched before the premiere of 'Skyfall' and is the new official handset for James Bond.

money.jpgNew Zealand: BNZ has recently launched a new campaign entitled 'Be Good With Money' via Colenso BBDO New Zealand.

For three weeks "Money is Good" and "Money is Bad" statements appeared around New Zealand, as well as two unbranded films playing on television and cinema. Who was behind the campaign was a well-kept secret (even from BNZ staff), to create maximum interest and talk about the subject of money, without influencing it with the bank's involvement.

Colenso BBDO New Zealand then revealed it was indeed BNZ, with outdoor, press and a 90 second film that wove the "good" and "bad" tease films together.


Australia's Caxtons seminars to be live-streamed

Caxtons_EDM_Speaker_Line_Up_RGB_LR_V01-thumb-400x388-87223-thumb-400x388-87484.jpgAs delegates from the Australian ad industry prepare to travel to Hamilton Island off Queensland for the 2012 Caxton Seminar and Awards on Friday, organisers have announced that this year's event has sold out.

For those based in Asia, the Caxtons 2012 speaker seminars will be live streamed, and can be viewed here when the seminar begins at approximately 2.15pm AEDT on Friday October 12, and then from 10am AEDT on Saturday October 13. Speakers include US ad legends Lee Clow and Jeff Goodby.

Enter The Caxton.
AWARD_Press release imageweb.jpgIn these fiscally responsible times, it's clear that when it comes to entering awards, the key decision makers are no longer the Creatives. There's another far more influential gatekeeper, a true fate-maker in the Award process.

That's right, for the first time ever, the AWARD Call for Entries is targeting the people who matter most, the players with their hands on the purse strings, the people with 'the final say' - the heads of finance.
Over the coming months, AWARD will be providing these fine men and women with irrefutable scientific evidence that entering AWARD is crucial to their financial well-being, agency longevity and general physical hygiene.

Take on a Lion in the BAD Young Cannes Competition

BAD Young Call For Entries.jpgThe Bangkok Art Directors' Club (BAD) is calling for entries to their Young Cannes Competition via this video. See all the details at the BAD Awards website.


Starcom MediaVest India completes leadership transition

Malli CR SMG India.jpgStarcom MediaVest Group (SMG) India today announced that the leadership transition it put in place eighteen months ago is now complete and that CEO Mallikarjunadas CR (Malli) will assume full responsibility for running the agency in India.

Since being named as CEO on May 2011, Malli has worked very closely with CVL Srinivas (Srini), Chairman of SMG India, to grow its position in India, serve its clients and motivate its employees," said Matt Blackborn, President of SMG Emerging Markets. "During this time, Srini helped us build a new management structure and transitioned leadership responsibilities to Malli. With the structure set and a strong management team in place, the transition has been completed, and Srini is leaving the company."

Giant panda goes wild 'Gangnam Style'

Panda.jpgWith the South Korean singer PSY's 'Gangnam Style' sensation heating up globally, a video recently uploaded on YouTube under the title, 'Gangnam Style Panda', has caught the eyes of netizens worldwide.


This video was made by the Chengdu Panda Base, a non-profit organization co-sponsoring the Chengdu Pambassador 2012 program with WildAid and the Yao Ming Foundation, to increase public interest for Giant Pandas. Ogilvy & Mather offices in China and UK helped create the campaign - Apex Ogilvy in Chengdu, Ogilvy PR/London, and Social@Ogilvy/Shanghai.
Picture 12.jpgeMarketer, in collaboration with Starcom MediaVest Group (SMG), has released its annual Global Media Intelligence report on media trends in major markets worldwide, for brands to use as they plan advertising budgets and strategy for 2013.

According to the report, China is set to become the world's second-largest advertising market in 2013, and the second-largest digital advertising market the following year, behind the US. As a result, Asia-Pacific is expected to surpass North America in total ad spending in 2014, thanks to extraordinary growth rates in internet and mobile internet usage, as well as rapid growth in digital advertising spending.

Kangnai Print.jpgFamous Chinese shoe manufacturer Kangnai and Draftfcb China have engaged actor and singer Chen Kun to bring his star power to a new brand building campaign that is launching across China.
Kangnai Group was established in 1980 and manufactures medium to high range women's and men's shoes as well as leather accessories. With more than 2,800 Kangnai retail stores throughout China, the company also exports its products to more than 30 countries and regions including North America, Europe and Asia. Kangnai also owns more than 230 stores in countries such as the USA, France and Italy.

Cow & Gate feed the personalities of kids in the UK

Cow Gate_main.jpgCow_Gate 1.jpgCow & Gate are the leading baby feeding brand in the UK. BETC London today launched a new category re-defining strategy for C&G with a new campaign 'feed their personalities.'

Beyond developmental milestones, the traditional fodder of the category, we're now suggesting what matters most is the nurturing of little individuals and ultimately feeding their personalities.

The campaign is spearheaded by the new ad called Supergroup directed by RSA's Jim Field Smith, director of Butter (hitting Hollywood now) and TV show Episodes.


Picture 1.jpgBEST TV
Winner of the week: Nike Extra Time. Would I watch this ad again? Yes. Would I share this ad on Facebook? Yes. Do I think this ad is relevant, unique and memorable? Yes. This one scored the Yes-hat-trick that made my day. The spot really made me think about kids' physical inactivity and what it will eventually lead to. The children are genuine, their answers are funny, cute and creative. The production is classy and beautiful, even peaceful in a way. This might not be the newest way of storytelling, but it sure delivers the message. The best part of the spot to me is that it makes a very strong point about real life but doesn't try to sell me anything. Pretty good for an ad. Way to go, guys!

Runner-up: Facebook: The things that connect us. This one is clever, touching and relevant. A big, good idea with a world class execution. It simply forced me to pay attention. I wonder what's happening on my Facebook right now.

BETC and Acne create sleepy artwork

robot 01.jpgOne of BETC Paris' latest projects is the Ibis Sleep Art campaign. The agency teamed up with the Swedes from ACNE production and created a robot that turns your sleep into pieces of art. During an event last week, a bed was installed on BETC's rooftop, where a young woman was sleeping as the robot painted her sleep live, in front of invited guests.


cwk.jpgSaatchi & Saatchi has acquired Arachnid, one of Asia's leading and most highly awarded digital agencies, and one of the region's most coveted acquisition targets for many years.

The acquisition will see Arachnid rebranded Saatchi & Saatchi Arachnid, as the agency becomes aligned into the Saatchi & Saatchi network in Asia Pacific. The management team of Arachnid will continue to lead the business as Saatchi & Saatchi Arachnid.

"The marriage of Saatchi & Saatchi and Arachnid signifies a major scaling up of digital capabilities in the Saatchi & Saatchi network across the region. The past 18 months have seen us make significant investments in digital capabilities, particularly in our regional management hub in Singapore, and now through the union with Arachnid's exceptional expertise and capabilities, we are even better placed to deliver the unreasonable power of creativity for our Clients across the full multitude of consumer channels," said Chris Foster (pictured below), Chairman & CEO of Saatchi & Saatchi Asia Pacific.

Sleepiness can cause a downward feeling

Ice.jpgIn our daily routine we can sometimes feel sleepy during work hours. Sleepiness makes our work performance poor and may lead to a demotion or loss of a job. In this TVC created by McCann Worldgroup Bangkok, Dentyne Ice helps us feel extremely fresh and awake and life is not in a downfall anymore.


Happy Bangalore brings back young Mr Flipkart

FlipKart.jpgMore spots from Happy Bangalore featuring young spokesmen for Flipkart.



DIY Living turning packaging into furniture

DIY.jpgWhen the packaging becomes the product thanks to Publicis Singapore for DIY Living.


Y&R Malaysia's books for every interest

Architecture.jpgY&R Malaysia is promoting Penguin Books' range and diversity in this print and poster campaign entitled "More than just the Classics".

Credits - Chief Creative Officer: Gigi Lee. Creative Group Head: Hoe Yew Pong. Regional Head of Copy: Edward Ong. Art Directors: Hor Yew Pong, Nikken Chong, Foo Guan Foong, Emily Tan, Jillyn Cheoh, Joshua Tay. Copywriters: Boone Wong, Andrea Yap, Azeril Johari. Illustrators: Cue Art, Emily Tan, Jillyn Cheoh, Hor Yew Pong, Man Man Tan. Designers: Emily Tan, Jillyn Cheoh, Loh Gan Kai, Chew Lee Chin. Typographers: Emily Tan, Loh Gan Kai. Photographer: Wizard Photography.

Saatchi & Saatchi Singapore's peephole to joy

Cadbury Joyville.jpgTo spread the joy of Cadbury Dairy Milk's Joyville, a special place that lives in the imagination of every chocolate lover, Cadbury used selected bus shelters to innovatively bring Joyville to life 24/7 with the use of Clear Channel's create!

Saatchi & Saatchi Singapore used both sides of the 6-sheet panel, the top is covered with the 2D/3D fabrications of a roof which features the sign "Welcome to Joyville".

The A-Z of extinct and endangered animals

National Geo.jpgKinetic Singapore has created a poster that illustrates the A to Zs of extinct and endangered animals for National Geographic.


Credits  - Creative Director: Pann Lim: Copywriter: Eugene Tan. Art Directors: Pann Lim, Elen Winata. Illustrator: Elen Winata. Designer: Elen Winata. Account Supervisor: Daniel Tan.

Screen+Shot+2012-10-07+at+1.28.jpgAnswer: his name is Luke Taylor, and he just sold a digital agency network called LBi to Publicis.

All right, admittedly he didn't get the whole $540 million himself, but I imagine he got a fair chunk (the agency was owned partly by its management team of which Luke Taylor is the CEO, and partly by private equity investors).


This barista was made for loving you

Costa1.jpgCosta Coffee in the UK today launched its most integrated campaign yet, running across TV, print, digital and instore - culminating in a user-generated TV ad, which will feature competition winners.

The campaign, created by Karmarama London, launches with a TV ad featuring dozens of men and women - including genuine Costa baristas - buried up to their necks in a sea of coffee beans, covering the KISS hit song "I Was Made For Loving You". The ad brings to life the pride and passion that Costa baristas have for the coffee they make and the customers they serve.


Infectious t-shirts run riot throughout India

Fastrack 2.jpgThe t-shirt is something that we all know so well and love. It is to most, more than a piece of clothing.

From slogans to graphic art, a t-shirt occupies a space that is uniquely its own.

So Fastrack in India decided to capture the essence of T-shirts and infuse it into a new range of products viz. bags, watches and sunglasses.


Screen shot 2012-10-09 at 5.56.31 AM.jpgDDB New York and Water is Life have launched the "Hashtag Killer" campaign, which sets out to eradicate the ironic #firstworldproblems meme in which people tweet about such life burdens as non-heated leather seats or forgetting their maid's last name -- and, in the process, raise awareness about serious developing world issues.

The agency, whose chief creative officer is former M&C Saatchi Singapore ECD Matt Easwood -  gathered various "first world problem" tweets and then approached people in Haiti to recite them in an anthem video.


British Airways builds US icons out of push-pins

BA Push Pins - Statue of Liberty.jpgBBH Asia Pacific has created a print campaign using push-pin art to create life-size images of iconic destinations in the US for British Airways.

The campaign captures the scale of US destinations accessible to passengers flying British Airways from India - en route to the US via London. Award-winning artist Wesley West used over six thousand regular push-pins to create the images, painstakingly choreographing each pin to allow for an arresting 3D effect.

Renowned still life photographer and long time BBH friend Leon Steele then brought the three six - foot tall images to life - creating movement and depth - to the iconic Statue of Liberty, the San Francisco Golden Gate Bridge and a Rodeo moment.

Jen Faucon.jpgProximity Singapore has appointed Jen Faucon to the role of Regional Business Director, heading up the Visa account across the entire APCEMEA (Asia Pacific, Central Europe, Middle East and Africa) region.

Faucon (left), a digital and direct marketing specialist, joins the agency from MRM Worldwide, where she was Managing Director of their Dubai Office.

There she was responsible for launching a number of eCommerce websites and mobile marketing platforms across the Middle East for clients such as General Motors, Tejari and Rakbank.

She brings to the team over 20 years' experience spanning the globe, previously working with clients such as MasterCard, Nestle, ExxonMobil, UPS and L'Oreal.

Screen Shot 2012-10-04 at 9.52.jpgAustralia: Johnnie Walker has released their new campaign entitled 'Where Flavour is King' which includes a 60 sec TVC via Leo Burnett Sydney.

Skittles Smartphone App.jpgAs the icon of unpredictability, confectionary brand Skittles aspires to provide unexpected fun to young people from all over the world. The biggest challenge in re-launching the brand in Hong Kong was how to localise Skittles' unexpected fun in the context of Hong Kong's unique culture.

There are many growing traditional rituals in Asia's World City. Hong Kong people go to 'beat the little person' - a custom which is believed to beat away bad luck caused by enemies. Based on the insight that teens can often feel trapped by a world of rules and societal pressures, DDB Group Hong Kong and Skittles decided to 'Skittlelize' Hong Kong's cultural heritage of 'beat the little person' to disrupt young peoples' life with colourful unpredictability.

DDB created an activation campaign that aimed to strengthen engagement with Hong Kong teenagers, and become part of their routine candy repertoire. DDB created a 'Skittles beat the rainbow' smartphone app, which provided an engaging platform for teens to virtually beat their 'little person'. Using the app, players can select an image of their friend or enemy and beat their 'little person', not until he's small and shriveled, but until he's big. The unexpected twist is that the app actually blesses the 'little person' rather than curses him.

Don't let your bra ruin your self confidence

Amante-AW12-Femina-ad-01.jpgAmante lingerie (which is owned by Sri Lanka based lingerie manufacturer MAS Holdings)  has launched a new campaign created by boutique agency Happy India with a heartfelt, yet bold approach, directed at women.

Working out of a common yet lesser-known insight that 8-10 women wear the wrong sized bra - the campaign urges women to come to terms with the fact and 'Break up with the wrong bra'.

"All innerwear/ingerie brands take the sex appeal approach often showcasing perfect bodied women in their ads. Besides the statistic that 8/10 women wear the wrong bra size, research also pointed to us that most women feel embarrassed to look at ads featuring scantily clad women in public. So we decided to take the bull by its horns and talk about the real issues related to wearing the wrong kind of inner wear instead of selling false hopes. We consciously wanted to dispel the over all connotation to 'sexy' when it comes to all kinds inner wear, hence we chose to feature just faces of women. The objective clearly is to educate the consumer about the need for a better product" Says Kartik Iyer, CEO, Happy.

Hae Seong Jeong joins Y&R Korea as MD

HSJeong.jpgY&R Asia has appointed Hae Seong (HS) Jeong as Managing Director of the Y&R Korea office.

The appointment comes as Marten van Pelt, President of Y&R Korea, relocates back to New York.

HS Jeong has spent the last four years with Buzz Connection, a digital marketing company specializing in creating viral content and media, of which he was one of the four co-founders. Through effective creative and media usage, it was appointed as digital/viral agency for many major clients including Merrell, K-Swiss, Lecaf, GM and Club Med.

Prior to that Jeong spent over a decade with TBWA in Seoul, most recently as Group Account Director on brands such as SK, Mirae Aseet, Standard Chartered, Apple, adidas and SK Telecom. Under his tenure, brands won outdoor campaign of the year in 2004, and best ads in 2005 and 2006 at the Korea Advertising Festival. Jeong was previously with EURO RSCG, and JWT where he started out as a media planner before moving into account management.
matias.palm.jensen.jpgWith just over four weeks until the Digital Asia Festival kicks off, the organisers have announced that over 600 entries from 14 countries have been received into the 2012 awards.

Preliminary judging has commenced ahead of the Festival with 25 jurors, 12 of which will head for the final stage at the Grand Millennium Hotel in Beijing to judge Media and Sector entries into categories which include Mobile, Viral Advertising, Media Innovation, Best Use of Social Media, Gaming, Online PR, Travel/Entertainment & Leisure, Financial Services and Corporate Information. The judging criteria will be based on Strategy, Creativity & Innovation, Execution & Results.

The jury will be led by Matias Palm-Jensen (pictured), European Chief Innovation Officer, McCann Erickson. Making up this year's jury are:

John West releases full 90sec 'Be Your Best' TVC

jwest.jpgAustralia: Simplot has released its full 90sec version TVC for its national advertising campaign for John West via BWM Melbourne.

John West's latest campaign builds on the 'John West, The Best' equity. The multi channel approach tells a modern day sequel to the famous bear vs. fisherman story and invites consumers to participate in an epic, ongoing adventure.


New CFO for Saatchi & Saatchi Asia Pacific

xavierj.jpgSaatchi & Saatchi Fallon Group has transferred Johann Xavier (left), CFO of the Group's EMEA region, to the Asia/Pacific division. He is moving to the network's rapidly growing Asia/Pacific Rim and Greater China territories. There, he will be forming a strong partnership with the two Regional CEOs, Chris Foster (Asia/Pacific) and Justin Billingsley (Greater China).

"This exciting new role gives Johann the opportunity to fully optimize his entrepreneurial and commercial instincts as he moves to this growth region for Saatchi. There will surely be a great deal of change that will keep him on his toes and we wish him the very best", said Robert Senior, CEO Saatchi & Saatchi Fallon Group EMEA.
Screen shot 2012-10-08 at 8.02.15 AM.jpgVolkswagen Australia and DDB Sydney have this week launched a multichannel campaign to introduce the new Volkswagen up! to the Australian market. The campaign is led by a 30"
TVC, 'Grandpa', which brings to life the brand proposition that the Volkswagen up! feels nothing like a small car.

In the new spot the consumer is shown the up! through the lens of a grandfather while he is being driven by his grandson. The grandfather experiences everything he loves about a big car in the compact up!. This is supported by a 15" TVC which highlights Volkswagen's newest safety feature, City Emergency Breaking.

MIKE-MORRIS-NEW.jpgMany in the Australian ad industry - on both the east and west coast - will be saddened to hear of the passing of Mike Morris, the lovable sales director of both Campaign Brief and bestadsontv.com, who passed away peacefully in his sleep late last week while on vacation in Port Douglas.

Mike wasn't your average sales guy - he was a passionate supporter of creativity in all its forms, even from his time at New Musical Express during Punk Rock's heyday from 1979 to 1982 in London - where he knew everyone and went to every gig.

As he emailed Renegade Films and RocKwiz executive producer Joe Connor only a week back: "Working at NME was about the coolest thing a guy of 21 could do - saw every band in the world - all the punk/new wave, mates with the Clash + the Stranglers, heady days to a fan... (Dire Straits playing in the Nashville Rooms in West Kensington to about 50 people - next day my first attempt at a live review I laughed at them, 'Dire' indeed. 18 months later biggest band in the World! - I can pick them."
Droga+Hall-of-Famers.jpgScreen shot 2012-10-06 at 9.42.18 PM.jpgThe Art Directors Club, the first global creative collective of its kind and longest standing organisation championing the visual arts, tonight inducted Aussie expat David Droga (far left), founder and creative chairman of Droga 5, into the prestigious ADC Hall of Fame.
The new group of laureates, representing advertising, design, filmmaking, illustration, photography and education, were inducted at a creative black-tie benefit gala held tonight for the first time during Advertising Week in New York, attended by Campaign Brief Asia.


Droga joins the pantheon of greats inducted since 1972, including Bill Bernbach, Leo Burnett, George Lois, Bob Gage, Paul Rand, Ed McCabe, Saul Bass, Herb Lubalin, Milton Glazer, Helmut Krone, Sam Scali, Art Kane, Roy Grace, Arthur Paul, Lee Clow, Bob Gill, Bob Giraldi, Andy Warhol and Annie Leibovitz.
Screen shot 2012-10-05 at 9.40.57 AM.jpgWieden+Kennedy, Portland has launched a new spot to celebrate Facebook's 1 billion people milestone.


Droga5 New Zealand rebrands as The Collective

The Collective Logo-2.jpgNew Zealand creative, Mike O'Sullivan has announced a rebranding of Droga5 New Zealand to become The Collective.

The Collective will comprise existing Droga5 staff and will work with other proven and experienced people in the industry on a contract basis. Former Droga5 digital partner, Jose Alomajan, is part of the new venture and will also provide digital consultancy for other agencies and clients.
Screen shot 2012-05-29 at 2.48.28 PM.jpgThumbnail image for VLine GuiltTrips Website.jpgAustralia: Clemenger BBDO Melbourne wiped the floor at yesterday's MADC Awards, snaring 18 bronze, 6 silver and 8 gold awards - plus the coveted MADC Agency of the Year Award as well as the Exit Films Award for Best Junior.

Second was shared among JWT Melbourne, Leo Burnett Melbourne and McCann Melbourne with JWT scoring 6 bronze, 1 silver, and 3 gold, Leo Burnett Melbourne with 3 bronze, 4 silver and 3 gold and McCann Melbourne with 8 bronze, 1 silver and Best in Show.

Grey Melbourne ranked in 4th with 6 bronze and 3 silver.

The MADC Award for Best in Show went to McCann for its 'V/Line Guilt Trips' campaign.

Jason Williams, ECD at Leo Burnett Melbourne, was recognised with the 'Creative Person of the Year' title and the MADC Award for Lifetime Achievement was awarded to Scott Whybin, chairman of Whybin TBWA Group.

Word Version - MADC 2012 Winners brochure.docx
Excel Version - Winners agency listing.xlsx
Jeevan.jpgiris Singapore has appointed Jeevan Jayakumar as Business Director to drive the agency's key client relationships across global and regional platforms.
Jayakumar has extensive experience in regional markets such as Australia, Greater China, Japan, Korea, Indonesia, Malaysia and Singapore over the past 11 years. He joins iris after  successful stints at Grey Worldwide, the Dentsu Network and most recently, at Ogilvy Action Malaysia and Taiwan. While at Ogilvy Action Taiwan, he played a strategic role in the development and expansion of the agency while leading the British American Tobacco business relationship across APAC.
"Jeevan has already been with us for a few months as a contract employee and has contributed greatly to the agency and our clients. Now as a permanent member of the team, he will be a valuable asset to our growing network with his passion and understanding of creating participation brands, as well as relevant experience in the diverse markets of this region," said Craig Mapleston, Managing Director, iris Singapore.
ADFEST 2013!.jpgAdFest's 2013 three day festival will be held from Sun 17th - Tue 19th March 2013 at the Royal Cliff Hotels Group, Pattaya.

The 2013 theme will be "Connect the Dots", which will provide ideas, knowledge and tools to help delegates build foundations, conversations and connections for brands across the world of creative communications.

"Next year's theme reflects how so many aspects must be tackled in today's communication strategies. Creatives and marketers must connect with increasingly savvy consumers in a meaningful way through a relevant medium and must always remember they're communicating to real people. The challenge is connecting all these dots creatively, objectively, and effectively," says Vinit Suraphongchai, Chairman of the AdFest Working Committee.
Wow. Guinness, Skittles and Snickers in one week - all heavy broadcast hitters that have been responsible for some of the best TV work over the past decade.

And maybe not surprisingly, this week goes to Guinness for me. Because Peter Thwaites and Nadav Kander and their friends at AMV BBDO have put something beautiful on film here.

This is just one of the more filmic, expansive spots I've seen in a long time. I hesitate to call it a "spot" really as it plays like a short film. 90 seconds of visual feast and the kind of ad that I gotta think really became something special in the production process. Because the script, the actual words, are pretty straightforward. No copywriting bells and whistles. Not in a bad way, mind you. But I always wonder to myself how these kinds of spots present in a meeting. Sure it has so much scale and poetry here in finished form, but that's a hard thing to get your clients to feel over a conference call. So the fact that it was approved and allowed to find it's way into Peter's magic hands is commendable.

NTUC is cutting out confusing insurance jargon

Wedding.jpgCreated by BBH Asia Pacific, NTUC Income has launched a television-led campaign against confusing insurance jargon and misleading advice.

Between a confused and offended bride at the altar and an unsatisfied housewife buying poor quality fish, the TVCs humourously lambast the 'terms and conditions' filled language that insurance companies too often hide behind.

18 Feet Photo.jpgAustralia: London agency 18 Feet & Rising has acquired a stake in Colman Rasic, Sydney for an  undisclosed sum. Colman Rasic will rebrand as 18 Feet & Rising so as to create one unified proposition working cross border.

The partners Ben Colman, CEO, Dejan Rasic, ECD and Richard Purdy, CFO will retain a majority share of 18 Feet & Rising, Sydney with the freedom to act locally, whilst building towards a respected creative brand globally.
stereo_photo.jpgTo help generate interest and buzz around the opening of Levi's new global concept store in Shinjuku, Tokyo, Wieden+Kennedy Tokyo added a fresh twist to the typical fashion party snapshot.

By shooting with a stereo lens, each snap captured two shots from slightly different angles. Combining these let them make animated gifs with a fun 3D effect.


Bundaberg Rum re-tells its history in Australia

Picture 1.jpgAustralia: The Bundaberg Rum Distilling Company has unveiled its new above the line campaign which provides an insightful look back into the birth of Bundaberg Rum and its proud history in Australia via Leo Burnett Sydney.

The multi-channel campaign, which has already attracted over 10,000 YouTube views since its launch on Friday, tells the story of the 'genius' group of sugar millers who came up with a clever solution when faced with a crippling molasses surplus back in 1885.


A good nights sleep guaranteed with this pillow

Casablanca_Dominoes.jpgLeo Burnett Hong Kong has released a new print campaign to promote how comfortable the Casablanca I-Pillow is.

Credits - Executive Creative Director: Connie Lo. Creative Director: Nutchanun Chiaphanumas. Copywriters: Nutchanun Chiaphanumas, Spring Liu. Art Directors: Nateepat Jaturonrasmi, Martin Tong. Illustrator: Surachai Puthikulangkura.

Ogilvy & Mather Bangalore's stairway to heaven

staircase.jpgRohan Builders' new property, Avriti, is built from the ground up for the single minded benefit of privacy.

All architectural and design details converge to deliver on this single promise, so the residents feel that their unit is really the only one in the building. Ogilvy & Mather Bangalore created this print ad to convey this feeling..
XMPeople.jpgXM Asia Pacific's Indonesian unit, XM Gravity, has been named Digital Agency of Record for HokaHokaBento, one of Indonesia's largest Japanese restaurant chains, and Nestle Indonesia.

HokaHokaBento is a locally owned Japanese fast food chain with 148 outlets across Indonesia. XM Gravity will revamp HokaHokaBento's current website, build a mobile site and apps for the brand, and manage the restaurant chain's social media presence which, until now, has largely been managed in-house.

Your next letter is chewing grass

LEATHER PAPER-01.jpgDraft FCB China's latest print campaign shows how real HIAP MOH leather paper is.
Andy 2.jpgBBH Asia Pacific has appointed Andy Nethercleft (pictured left) to take up the role of Head of Operations in Singapore.

Bringing thirteen years of expertise and skill in digital, experiential, retail, print and TV, Nethercleft will oversee all of the Agency's production and creative services capabilities.

Prior to joining BBH, Nethercleft was Operations Director at Iris Singapore where he set up and extensively grew their Singapore business.

BBH Managing Director Frances Great said, "Andy fully compliments the new ecosystem that BBH is actively building. He will help us create synergies between the creative and production disciplines whilst nurturing and growing our third party- partnerships."
scoot.jpgVespa, the iconic Italian scooter has been spotted on Indian roads since May 2012. Now it will be seen on television screens with the launch of their new TVC via Meridian Communications Mumbai.

Close on the heels of a much appreciated print campaign, the team at Vespa, along with Meridian, set out to create communication which would do justice to the Vespa on television. A TVC that showcases the Vespa as a fashion statement that has never gone out of style. Keeping it premium, yet youthful.

image.jpgComedy director Michael Duignan has joined The Otto Empire for representation in Australia, New Zealand and Asia.

Duignan has directed TVC campaigns for Mastercard, Cadbury, NRMA and Frucor to name a few with his work being recognised at Ad Awards globally.

Duignan's experience embraces traditional TVC, short film and TV most recently, helming episodes of the comedy noir TV series, 'The Blue Rose' in New Zealand, after his previous successes with Kiwi TV series, 'Go Girls' and 'The Cult'.

For a copy of Michael's work please visit the website or contact Jo de Fina via email here.
Call_for_Entry_pic.jpgThe Call for Entries to The Work 2012 is out and it's FREE to enter.

Now in its 11th year of publication, The Work is a 400+ page, hard cover publication that features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief Asia, The Work is recognised as the only true permanent record of creativity for the entire region. Included with the annual are 2 DVDs with all the accepted TV, Film, Integrated, and Radio acceptances.

Download the PDF Entry Kit with all the details here: The Work 2012 CALL FOR ENTRY.pdf  
Download the entry forms in Word format: The Work 2012 WORD ENTRY FORMS.doc

There are two things that differentiate The Work 2012 from traditional award shows. Firstly, The Work is selective - to qualify for entry into the annual an ad or campaign must have already passed the test and been a finalist or winner at a recognised national or international awards show. Secondly, as entries are FREE, there are no wasted entry fees - only accepted work incurs the acceptance fee.
Gongs.jpgThe call for entries to the Singapore Creative Circle awards is out. After three decades as Singapore's only local creative awards, GONG2012 in a spanking new format recognizes the people with creative courage in the industry, who are bold enough to raise the creative bar for Singapore; the clients who are courageous enough to buy and run the work; the planners who show fearlessness in risking new strategies; the directors, producers, photographers and designers who possess the guts to be original and different.

"Creativity does not just belong to the creative department. It is about stepping out of our comfort zone, daring to take risks and do something bold and unexpected. Collaboration of creative talents produces differentiation in great work" said Tay Guan Hin Chairman & Jury President, GONG 2012, Regional Executive Creative Director, JWT.
Screen shot 2012-10-02 at 11.55.20 PM.jpg57 entries from Asia have made the cut at the Shortlist stage of the 2012 London International Awards, which have just finished judging in Las Vegas.

Only 570 entries made the cut, with around 10 percent going to Asian shops.  Japan leads the Asian pack, with 17 finalists, followed by the Philippines with 10, China with 9 and Malaysia with 7. Hong Kong, India, Korea and Thaliand all have 3 finalists and Singapore has 2 finalists.

USA topped the finalist tally with 100, followed by the UK with 80 and Australia with 58.

LIA Shortlist ALL COUNTRIES 10_1_12.xls
ContentImage-794-115228-JohanVakidis.jpgInternational 'creative consistency' competition Young Glory has today returned for another 8 month season with new branding via TBWA\NY.

AKQA Shanghai ECD Johan Vakidis (left) just released the first monthly brief, which tasks students and young professionals with the ambitious task of curbing pollution.

Vakidis' October brief will be followed in November by a brief from Worldwide Digital ECD David Lee (bottom, left) whose agency, TBWA\NY, crafted the new Young Glory logo.

Says Ceara Teixeira, logo designer: "Its sharp edges represent sharp minds, and its fluid form represents the type of consistency that the Young Glory competition demands."

Young Glory is the only global award show which celebrates the ability to be consistently creative. Over 8 months, 8 creative leaders from around the world set and judge 8 completely different briefs. Participants accumulate points across the 8 months in order to be crowed the world's most consistent creative talent.

iris_Joe Zandstra.jpgiris Singapore has appointed Joe Zandstra as its new Regional Digital Director, boosting the agency's overall digital capability with specific executional expertise across the areas of mobile marketing and app/utility development.

Zandstra joins iris from MCD Partners in New York where as Creative Director, he has implemented a range of innovative digital marketing, social and website strategies and solutions for brands such as E*TRADE, Nautica and Discover Card. He moves back to Singapore having spent 10 years in the country as Creative Director for both XM Asia Pacific and Qais Consulting where he led projects for Sony, Hilton, HP and VISA, amongst others.

ITSA removes the middleman for Tradus.com

ITSA1.jpgITSA India has launched Tradus.com's new campaign to "Remove the middleman and get wholesale prices"

The film is about a couple performing a transaction. A young smart girl representing the Buyers, asks the guy"I'd like to buy that phone".  The guy, representing the Sellers, offers the phone.


Ashish Kashyap, CEO, IbiboGroup,  that owns Tradus.com, Goibibo.com, PayU India, etc. says "This is the second series of Tradus creatives.  We wanted to drive home our core differentiation of being a marketplace rather than an online retailers. As a marketplace Tradus enable sellers to list on their own on the platform and sell directly to the Buyers thereby removing all the inefficiencies. This helps the buyers get wholesale prices. ITSA has been an excellent partner to create a crisp communication via this well produced film"
Screen shot 2012-10-01 at 3.21.56 PM.jpgDigital heavyweight David Brown has been lured from the regional digital gig at Iris Worldwide, Singapore - where he has been since October 2010 - to R/GA Singapore, taking up the role of regional executive creative director.

Brown will report to fellow Aussie expat Nick Law, R/GA's worldwide chief creative officer based in New York.

Prior to moving to Singapore to join XM Asia, Brown co-founded independent boutique digital agency Soap Creative, after a stint at Euro RSCG 4D in Sydney as deputy CD. Before that he was CD at Euro RSCG 4D in London.

His work has been recognized by organizations such as New York Festivals, Cannes and the NMA's and he has also been on judging panels for the Creative Circle Awards, AWWWARD and EPICA's and the 2010 Cannes Cyber Lions.
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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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