Yen returns to Y&R China to lead Gap account

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SherryYen.jpgSherry Yen has joined Y&R China as Business Director looking after the prestigious Gap business.

Yen has extensive experience across many categories, especially fashion, for Levi’s and Tiffany, and for numerous FMCG brands from the stables of Unilever, Colgate-Palmolive, Coca-Cola and Nestle, and L’Oreal skincare. Her CV also boasts the likes of Diageo, Heineken, Club Med, Sanofi-Aventis, SmithKline Beecham, Boehringer Ingelheim, Wyeth, Philips Acer PC, LG. MasterCard and UPS.

She is no stranger to Y&R, thanks to previous stints with the network in Taiwan and Shanghai, having also worked at other leading multinational agencies including JWT, O&M, Publicis, McCann Erickson and Lowe.

“We are delighted to welcome Sherry back to Y&R. With 20 years’ experience in Greater China, encompassing so many great brands, she is undoubtedly a major asset to our team in Shanghai,” commented Charles Sampson, CEO Y&R Greater China.

Yen replaces Amy Luca, who joins George Patterson Y&R Sydney as Business Director.

“Amy has done a wonderful job during her two years in China, especially on the iconic and award-winning ‘Let’s GAP together’ campaign. We thank her for her invaluable contribution and wish her the very best on her exciting move to Y&R Sydney. She leaves safe in the knowledge that Gap is now in Sherry’s very capable hands,” Sampson added.

Having majored in advertising at Fu-Jen University Taiwan, Yen started her career with 2 years as a PR specialist at Taiwanese electronic brand Sampo. It was following her time as a senior product planner at Avon, that she realised advertising was to be her lifetime career.

“It’s great to be returning to Y&R at a time when the network is growing and flourishing across Greater China and the region as a whole. ‘Let’s GAP Together’ is a campaign that has imprinted itself on the cultural consciousness, and I am looking forward to help write the next chapter for the brand in China,” said Yen.