VML Qais wins Combiphar Indonesian business
VML Qais has been appointed digital and social media Agency of Record for pharmaceutical giant Combiphar, following a three-way pitch. A key player in the pharmaceutical industry, Combiphar is a leading integrated health care company, focusing on trading, manufacturing and distribution in the Indonesian market. A brand that Indonesians have known and trusted for 40 years, its portfolio comprises Ethical (prescription products) and OTC (over the counter) Consumer Health products.
Encompassing all Combiphar brands, VML Qais’ scope of work includes revamping the website, its front- and back-end, search engine optimization and marketing, all social media strategy and mobile app development. This is the company’s first foray into digital and social media, targeting mothers – who are leading the way in terms of social media activity among Indonesia’s 55 million internet users.
Explained Michael Wanandi, President Director of PT Combiphar, “As we embark on a new stage of growth, we will be soon be launching a stronger corporate brand identity that supports our brand promise of Celebrating Health With You. Going forward, we want to further engage with families and more specifically with mothers, who are the main influencers in living healthy lifestyles, and social channels are clearly key. VML Qais understood our brands, our strengths versus our competitors and our target audience, so we are delighted to appoint them as our Digital and Social Media Agency of Record.”
“Combiphar is a sophisticated client with a long-term view of their brand,” said VML Qais chairman Keith Timimi. “Not only did we answer their brief, we brought in further ideas around a health-related mobile app, website and SEO, and I am delighted that not only have we been appointed as AOR, VML Qais will also handle further project work to boost the brand’s online presence.”
The world’s fourth most populous country, Indonesia is seen by technology analysts as a world-leader in digital potential. Jakarta now ranks as the world’s most active Twitter city, Indonesia is Twitter’s fifth largest, and Facebook’s fourth biggest, market in the world. Some 55 million of its 230 million population are Internet users, growing at over 20% year on year, while there are 210 million mobile subscribers. According to Deloitte Access Economics, the internet accounts for 1.6% of Indonesia’s gross domestic product (GDP). It is forecast t