Stuff yourself with food

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Actil_Indian Food.jpgThe insight behind re-establishing Actal’s position as the solution for indigestion woes is Hong Kongers’ love for food. The series of print ads from Grey Singapore aim to demonstrate that Actal is the expert at eliminating post-meal stuffed sensations like gastric pains, heartburns and stomachaches. This is shown by stuffed toys “overstuffing” themselves.

Credits – Chief Creative Officer: Ali Shabaz. Assoc Creative Director: Ang Sheng Jin, Joseph Cheong. Copywriter: Joseph Cheong. Art Directors: Ang Sheng Jin, Boo Wei Yi, Shum Qi Hao. Producer: Bobby Koh. Photographer: Jeremy Wong (Nemesis Pictures). Retoucher: Evan Lim (Magic Cube).

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