Spikes Asia Festival of Creativity kicks off in Singapore with 1800 delegates attending

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Screen Shot 2012-09-16 at 1.47.36 PM.pngLong queues at registration desks greeted delegates on the first day the Spikes Asia Festival which kicked off today in Singapore.

1800 delegates are registered this year and today’s program of 11 seminars. Today opened with a special Cannes Lions International Festival of Creativity highlights screening, showing the best of the seminar content and Grand Prix winners from this year’s event. Further content throughout the day included seminars from the likes of The Economist, JWT + Filmworks China Entertainment Marketing, eYeka and Unilever, Leo Burnett, Grey Group, Draftfcb, Cheil Worldwide, CAAAA, and textappeal whilst the Festival’s new stream of content, The Forum, focuses on today’s theme ‘The Creative Future of Media’, with sessions given by ADK, Yahoo! and Omnicom. Tonight delegates will have a chance to mingle with fellow attendees at the Spikes Asia Networking Reception, sponsored by Facebook and held at their Singapore offices.

Eight shortlists have been announced:

View Design shortlist: Design Shortlist SA2012.pdf

View Direct shortlist: Direct Shortlist SA2012.pdf

View Media shortlist: Media Shortlist SA2012.pdf

View Outdoor shortlist: Outdoor Shortlist SA2012.pdf

View PR shortlist: PR Shortlist SA2012.pdf

View Print shortlist: Print Shortlist SA2012.pdf

View Promo & Activation shortlist: Promo and Activation SA2012.pdf

View Radio shortlist: Radio Shortlist SA2012.pdf

10 juries are deliberating over a record 4,860 entries which were received into this year’s awards with 10 of the 16 shortlists being released today. The following number of entries have been shortlisted in each category:

Print – 135

Outdoor – 151

Media – 62

Direct – 58

Promo & Activation – 69

Design – 56

PR – 50

Radio – 31

Digital – 63

Mobile – 20

Three Young Spikes Competitions are taking place throughout the event; Integrated, Media and the new Agency Shoot Out Competition. All teams have been briefed by the respective competition charities and will begin work on their submissions before being judged on Tuesday. Winners of the competitions will be announced at the Awards Ceremony, the culmination of Spikes Asia, which will also see the 2012 winners revealed and honoured.