Spikes Asia: JWT Melbourne wins Direct Grand Prix for Melbourne Writers Festival ‘Wi-Fiction’

Australian agencies dominated the Direct category at Spikes Asia, led by JWT Melbourne, which won the Grand Prix for the Melbourne Writers’ Festival ‘Wi-Fiction’ campaign.

The same campaign won two Yellow Pencils at D&AD back in April.

Of the six Gold Spikes awarded on the night, four went to Australian agencies. DDB Group Melbourne won two Gold Spikes for Parkinsons Victoria ‘A message from Jennifer’; GPY&R Melbourne scored Gold for Defence Force Recruiting ‘Mobile Medic’; and Whybin\TBWA Sydney won Gold for MJ Bale ‘Grazed on Greatnesss’.

Other two Gold winners were BBDO Guerrero Manila for the Pepsi ‘Bottle Light’, Cheil Worldwide Korea for Emart ‘Sunny Sale’.

Download the Direct winners: Direct Winners – Spikes Asia 2012.xls