Spikes Asia entries up 33% to all-time high
A record number of Spikes Asia entries have been submitted this year totalling 4,860 from 23 countries.
With an overall 33% increase versus last year, the categories which have shown the highest increase are PR, Design, Mobile, Film Craft, Direct and Promo & Activation.
Interestingly, considering this is an Asian Festival, Australia is the top country for entries (703 entries), followed by India (694), Japan (594), Singapore (524), China (448) and Thailand (411).
“This extraordinary growth in the number of entries this year is not only testament to the importance of Spikes Asia to the creative community in Asia Pacific, but is also an endorsement of the great work being produced in the region which will ultimately reverberate around the world,” says Terry Savage, Co-Chairman of Spikes Asia. “We await with great anticipation the juries’ decision, which no doubt will provide inspiration and insight, taking creativity in brand communications to another level.”
The winners will be revealed during the Spikes Asia Awards Ceremony that will be held Tuesday at the Grand Theatre, Marina Bay Sands. Other accolades to be announced are: Agency of the Year, Independent Agency of the Year, Media Agency of the Year, Network of the Year, and the new Spikes Palm Award presented to the most awarded production company. P&G Asia will be honoured with the 2012 Advertiser of the Year award. The event will conclude with the After Party at Avalon nightclub.
Spikes Asia kicks off this Sunday.
1 Comment
So how much of our Ogilvy bonus are we blowing this time Fiona? Are you still signing off this stuff? Is it really worth it? Laying off people for money reasons then spending so much money on these shows? The bonus pool stretch isn’t’ that deep is it? How else can we cover the Cannes costs? By winning Spikes? Have a think about it because this industry is very close to losing the plot. These ads that are winning aren’t even our clients. Has anybody noticed that?