SMA 2012: MEC Singapore named Media Agency of the Year, OMD Singapore bags Grand Prix

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singaporeMediaAwards2012.jpgIn a record breaking year which saw a fifty percent increase in the number of entries, the SMA 2012 organizers were overwhelmed by a turn out of 450 guests, including senior executives of media owners, media agencies and clients, at the awards show and dinner held last Wednesday.

The Grand Prix on the night was presented to OMD Singapore for it’s entry “I need a snooze” for Ikano. The “Grand Prix du jury” is the ‘Best of Show’ … an award bestowed by the jury that is selected from the winners of all the 15 award categories and celebrates an outstanding campaign exceeding clear high standard on all accounts.

MEC Singapore earned bragging rights as the newly crowned Media Agency of the Year 2012 and bagged the most winners, in Best Use of Digital, Best Use of Mobile, Best Use of Search, Best Use of Radio, Best Business to Business, Best Strategic Launch award categories.

The winners of special achievement awards were also announced. Marketer of the Year was presented to Sriramagopalan Desikan from HP Imaging & Printing Group. MediaCom scored a double, with Rahul Vasudev and Prajat Khare winning the Media Person of the Year and Young Media Person of the Year awards, respectively. Alicia Luke from MediaCorp won The Media Sales Person of the Year award.

Organized by the Association of Accredited Advertising Agents Singapore (4As), the Singapore Media Awards (SMA) recognises innovative media practices and strategies that contribute to an effective advertising campaign. The spirit of the Awards inspires media excellence within the industry, and celebrates the achievements and contributions of Singapore’s media talents. The award also reinforces the importance of media in the success of a well-executed advertising campaign.

“Everything is in a constant state of evolution – the consumers, the media and even the clients objectives. In such a challenging scenario, our industry needs to stay a step ahead in order to maximize the impact for its clients. With every passing year, the Singapore Media Awards records a quantum jump in the quality of entries. We see fresh benchmarks being set with creativity surging to new heights.  Digital media no longer resides on the fringes and is fast becoming the kernel of media strategy. It is very encouraging to see insightful and innovative use of digital media to drive business results for the clients. Our industry has its own Usain Bolt’s and Feng Tianwei’s who will win for Singapore, many global accolades.” said Vandana Jagwani, Chairperson, SMA 2012.