Saatchi & Saatchi Singapore wins out in the pitch for Lenovo regional brand assignment

Lenovo, the world’s second largest PC maker, has appointed Saatchi & Saatchi Singapore to be their Brand AOR for the APLA region (Asia Pacific and Latin America). The appointment was made following a competitive pitch process with agencies making presentations to Lenovo’s regional marketing team.

Amy Wong of Lenovo APLA Branding & Advertising commented, “Following the presentations made by several agencies, we believed that Saatchi & Saatchi Singapore was the best agency partner to help further establish Lenovo’s brand equity in this geographically wide and strategically important region.”

Celevel Ranoco-Butler, General Manager of Saatchi & Saatchi Singapore said, “we are honoured that Lenovo have decided to appoint us as Brand AOR for the region. Lenovo is a brand that has a strong track record of success, and we are looking forward to even greater future success together.”