Ogilvy New York’s analytics guru explains how to find, understand and keep your customers
Dimitri Maex (left), Managing Director of OgilvyOne New York, the digital direct arm of Ogilvy & Mather, demystifies data analytics in his new book SEXY LITTLE NUMBERS: How to Grow Your Business Using the Data You Already Have. Written for the general reader, Maex explains which data is the best to watch, how to extract the storyline it reveals and where companies can find untapped profits.
“Before the digital age, it was fairly simple to target customers using direct mail and traditional customer relationship management (CRM) techniques. Today, with every customer move transparent, the huge quantity of data that is now easily available gives companies an unprecedented window into how customers engage with brands – and more importantly – where that can lead to revenue,” said Maex.
Big data can be overwhelming. For example, how can you sort through all the mountains of information to find out why a customer bought your product? Maex aims to make answering questions like “where are the customers?” and “how do I get them hooked?” understandable.
Each page is filled with real world examples and actionable advice for companies and marketers striving to find and reach the most profitable customers and get the biggest return on their marketing dollars. SEXY LITTLE NUMBERS will interest small business owners eager to grow faster and leaner, R&D teams seeking to create new products or services, customer service professionals who want to know which buyers are the most valuable, finance execs responsible for growing the bottom line, and creatives looking for new ways to increase their output.
For more information go to: http://sellorelse.ogilvy.com
SEXY LITTLE NUMBERS: How to Grow Your Business Using the Data You Already Have
By Dimitri Maex with Paul B. Brown
Crown Business
Publication Date: September 4, 2012
Available wherever books are sold
ISBN: 978-0-307-88834-1