Integration on offer as Havas rebrands Euro RSCG Worldwide network to Havas Worldwide

Picdjones 2.jpgAs part of a rebranding operation aiming to underline a simpler and more transparent corporate structure and a unified culture, Havas has renamed the Euro RSCG Worldwide network and its agencies as Havas Worldwide.

According to a statement from Havas: In a context where digital has broken down the borders between creative and media and within the different communication disciplines, technology is in the process of transforming business models in many sectors and especially in the industry. Our industry doesn't make it easy for clients who struggle daily to deal with a multitude of networks, hundreds of brands and many different cultures. They're looking for agency partners who are truly integrated and work seamlessly across media, creative and digital.

Therefore the main focus by Havas is to deliver the most integrated offer that drives greater effectiveness, consistency and value for its clients.

Says David Jones (above), Global CEO Havas: "A decade ago, we set ourselves apart by being the first major communication holding company placing digital at the core of all our creative agencies. We're once again pioneers through the integration of creative, media and digital aiming to maximise collaboration and offer our clients a powerful combination of creative excellence, scale agility and innovation. We are the only communications group with a unibrand structure and approach which makes life easier for our clients."
Screen shot 2012-09-25 at 4.44.24 AM.jpgThe Havas group will now consist of two main brands: Havas Media, which includes all global media agencies, and Havas Creative, which includes the Havas Worldwide network, the Arnold Worldwide micronetwork (16 agencies in 15 countries on 5 continents) and all other communications agencies.

As of today all Euro RSCG agencies are renamed Havas Worldwide (316 offices in 75 countries, including the Euro RSCG, Euro RSCG Life, Euro RSCG 4D and Euro RSCG WW PR brands). The rebrand will not create any changes in leadership.

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