DDB’s annual lunch at Spikes Asia provides insights into what sparks Cirque du Soleil

One of the highlights of Spikes Asia is the annual DDB lunch at the China Club in Singapore.

This year’s special guest was Lyn Heward, Creative Director for Cirque du Soleil who spoke to guests about the behind the scenes of the show demonstrating how her learnings and experience can also be applied to our industry and our business.

Cirque du Soleil is considered one of the most innovative and creative companies in the world and Heward has managed that creative fire during much of the company’s history.

She has guided its designers, performers, and technicians into the breathtakingly original artistic and commercially juggernaut it is today.