BBH Asia Pacific pick up Happydent nationwide integrated campaign in Indonesia

Perfetti Van Melle has appointed BBH Asia Pacific to a project for its gum brand Happydent, in Indonesia. BBH will devise a nationwide integrated campaign for the Happydent chewing gum, specifically Happydent White. BBH Asia Pacific is currently agency of record for Perfetti Van Melle’s brands Chupa Chups (globally) and Mentos (regionally).

Said John Hadfield, CEO, BBH Asia Pacific: “We’re doing some great work with Perfetti and this Happydent project provides another opportunity. It’s now up to us to deliver”

“Happydent is the biggest chewing gum brand in Indonesia and is set for even greater things. We are excited to be working alongside BBH on this campaign,” said Christian Bathe, Marketing Director, Perfetti Van Melle.