TBWA Hong Kong use a pop-up phone box to create Summer Hotline for Levi’s

In a saturated jeans market place like Hong Kong, Levi’s needed to reclaim their iconic status by reconnecting with their audience and reigniting excitement for the brand.

TBWA Hong Kong came up with a concept to get ‘talking’ to the audience with the Levi’s Summer Hotline.  The larger than life pop-up interactive phone booth got temperatures rising by forcing the audience out of their comfort zones.

VIEW THE CONCEPT