Getty Images strengthens APAC team with hiring of Elvira Lodewick as Marketing Director

Getty Images has appointed Elvira Lodewick to the new position of Marketing Director, APAC. In this role, Lodewick will drive local marketing opportunity analysis and strategy to help grow the Getty Images business across Asia Pacific. Lodewick (pictured left) will be based in Sydney, however her focus extends beyond Australia and New Zealand to include South-East Asia and Hong Kong, India, Turkey and United Arab Emirates.

With 15 years of experience in the management of B2B marketing teams within the digital content space, Lodewick has a strong track record of supporting and growing online publishing and media businesses, including Clear Channel, Nielsen and Reed Elsevier. Lodewick joins Getty Images from Adshel, where she served as Marketing Director.

Also joining the Getty Images marketing team is Svetlana Zhukova in the role of Marketing Manager for Australia and New Zealand. Zhukova brings experience in integrated marketing, social media, sponsorship and community programs from her previous roles with Adshel and the Australia Council for the Arts.

“As the demand for engaging visual content continues to grow in both established as well as emerging markets, Elvira’s regional experience in the media and online publishing industries will be a tremendous asset in building our presence across Asia Pacific” said Glenn Parker, VP Sales, APAC at Getty Images.

“Getty Images is continually evolving to provide fresh, locally-relevant imagery, video and music which engages and inspires, and to support customers with effective content management and delivery tools. Elvira and Svetlana bring a great combination of experience, insight and energy that will help us build our customer base and advance the unique role of digital media in communications and business across the region.”