BBDO Singapore raises over S$38,000 and helps build homes for four families in Batam

One of the 4 teams on site at the end of their three day house build.jpgBBDO/Proximity Singapore has partnered with Habitat for Humanity, making a huge difference to four families in Batam, providing them with safe, decent places to live.  

Over the past two weekends 35 colleagues from the agency have travelled to the Indonesian island for three days of hard construction work - digging foundations, mixing cement and laying bricks - to provide the community with the building blocks for these new homes.  

The build weekends were the culmination of several months of fundraising, in which the agency raised over S$38,000 for the charity.  As a part of these efforts BBDO/Proximity Singapore put on 'Photography for Humanity'.  Five talented, in-house photographers showcased and sold a range of prints focusing on the theme 'Singapore through our eyes', raising S$6,000 through this one event.
Jean-Paul Burge, CEO BBDO Singapore and President BBDO South East Asia said of the initiative, "I am extremely proud of the commitment everyone has made to support this amazing cause.  Our donation to Habitat for Humanity has far exceeded the required amount, and not only that we had fun getting there."  

Joe Braithwaite, Client Services Director BBDO Singapore added, "Working with Habitat For Humanity has been a truly rewarding and moving experience for all of us involved. Nothing worthwhile is easy and I'm sure this sentiment would be echoed by those of us nursing sore arms and legs from building the four homes for families in need. It obviously requires a very different skill set to build a house as opposed to building campaigns, but thanks to our support team we were fast learners - I would do it again in a heartbeat."

"I cannot thank BBDO/Proximity Singapore enough for their support this year.  Not only have they helped make our annual fundraising event, Bare Your Sole, the most successful yet, but their enthusiastic approach to helping the four families on Batam has been incredible", said Yong Teck Meng, National Director, Habitat for Humanity Singapore. 


Ryan said:

Nice work, guys.

That's more like it said:

At least these guys are getting off their backsides and doing something tangible, rather than waiting two months before Cannes, when everyone in advertising suddenly wants to save the world, the trees, and the little fishies too.

David said:

Well done, guys.
Home is where your heart is.

Do good! said:

A salute to the guys and guys who made this happen.
Such a selfless contribution won't win awards but heartfelt appreciation.
And shames the transparent plugs by other agencies for their mercenary efforts for fame.
This is pro bono at its finest.

Bianca said:

Onya Kris (and co-workers)!! Way cool.

Mags said:

Good on you Liz & Shi & co!

Anita said:

can somebody from HFH Canada join HFH Singapore to build homes in Batam Island or Java next time? Please

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.