BBDO Singapore raises over S$38,000 and helps build homes for four families in Batam
BBDO/Proximity Singapore has partnered with Habitat for Humanity, making a huge difference to four families in Batam, providing them with safe, decent places to live.
Over the past two weekends 35 colleagues from the agency have travelled to the Indonesian island for three days of hard construction work – digging foundations, mixing cement and laying bricks – to provide the community with the building blocks for these new homes.
The build weekends were the culmination of several months of fundraising, in which the agency raised over S$38,000 for the charity. As a part of these efforts BBDO/Proximity Singapore put on ‘Photography for Humanity’. Five talented, in-house photographers showcased and sold a range of prints focusing on the theme ‘Singapore through our eyes’, raising S$6,000 through this one event.
Jean-Paul Burge, CEO BBDO Singapore and President BBDO South East Asia said of the initiative, “I am extremely proud of the commitment everyone has made to support this amazing cause. Our donation to Habitat for Humanity has far exceeded the required amount, and not only that we had fun getting there.”
Joe Braithwaite, Client Services Director BBDO Singapore added, “Working with Habitat For Humanity has been a truly rewarding and moving experience for all of us involved. Nothing worthwhile is easy and I’m sure this sentiment would be echoed by those of us nursing sore arms and legs from building the four homes for families in need. It obviously requires a very different skill set to build a house as opposed to building campaigns, but thanks to our support team we were fast learners – I would do it again in a heartbeat.”
“I cannot thank BBDO/Proximity Singapore enough for their support this year. Not only have they helped make our annual fundraising event, Bare Your Sole, the most successful yet, but their enthusiastic approach to helping the four families on Batam has been incredible”, said Yong Teck Meng, National Director, Habitat for Humanity Singapore.
7 Comments
Nice work, guys.
At least these guys are getting off their backsides and doing something tangible, rather than waiting two months before Cannes, when everyone in advertising suddenly wants to save the world, the trees, and the little fishies too.
Well done, guys.
Home is where your heart is.
A salute to the guys and guys who made this happen.
Such a selfless contribution won’t win awards but heartfelt appreciation.
And shames the transparent plugs by other agencies for their mercenary efforts for fame.
This is pro bono at its finest.
Onya Kris (and co-workers)!! Way cool.
Good on you Liz & Shi & co!
can somebody from HFH Canada join HFH Singapore to build homes in Batam Island or Java next time? Please